FCS Philadephia Breakfast to feature 2 panels, tacking Gender and Generational challenges faced by financial marketers.
DOORS OPEN AT 7:30am. PROGRAM BEGINS BY 8:15am.
Our opening panel is called, “Gender Inequality in Marketing: Are Brands Communicating Effectively with Women?” This 30 minute discussion will feature a panel moderated by Shantini Munthree of The Union Marketing Group.
Panelists:
- David Ross, Global CMO, Viteos Capital Market Services
- Scott Cohen, Managing Director, Quattro
- Berta Aldrich, FCS Marketing Leadership Roundtable
Recent research suggests that at some point during their lives, 95% of women will be their household's primary financial decision-maker. Financial brands may be missing an opportunity to communicate to women as a target audience and as a core segment. This dynamic panel will discuss how brands can help balance today’s inequality in marketing.
Our second panel will be a 45 minute discussion on “Bridging the Generational Gap in Financial Marketing,” moderated by Berta Aldrich, who has held senior marketing positions at FS Investments and Vanguard.
Panelists:
- Dan Harley, Retail Marketing Executive, Vanguard
- Arianna Orpello Lewko, SVP, Brand, Acquisition & Digital Marketing, TD Bank
- Kimberly Boone, Group Director, Americas, Ptarmigan Media
- Missy Pohlig, Director of NextGen Services, SEI Advisor Network
Our panel, representing marketers across generations, will discuss how the need for a strong brand, seamless access, shared services and high quality, low cost solutions are reshaping the financial services industry. Our panelists will share how they are adapting and shifting strategies to target various generations of consumers.
If you're interested in sponsoring the event, download our package of options and contact FCS CEO Kevin Windorf or FCS Philadelphia Committee Chair Renée Baker of Aberdeen Asset Management.

