“Bridging Gender Inequality & the Generational Gap”

FCS Philadephia Breakfast to feature 2 panels, tacking Gender and Generational challenges faced by financial marketers.

DOORS OPEN AT 7:30am.  PROGRAM BEGINS BY 8:15am.

Our opening panel is called, “Gender Inequality in Marketing: Are Brands Communicating Effectively with Women?” This 30 minute discussion will feature a panel moderated by Shantini Munthree of The Union Marketing Group.
Panelists:

  • David Ross, Global CMO, Viteos Capital Market Services
  • Scott Cohen, Managing Director, Quattro
  • Berta Aldrich, FCS Marketing Leadership Roundtable

Recent research suggests that at some point during their lives, 95% of women will be their household's primary financial decision-maker. Financial brands may be missing an opportunity to communicate to women as a target audience and as a core segment. This dynamic panel will discuss how brands can help balance today’s inequality in marketing.  

Our second panel will be a 45 minute discussion on “Bridging the Generational Gap in Financial Marketing,” moderated by Berta Aldrich, who has held senior marketing positions at FS Investments and Vanguard.
Panelists:

  • Dan Harley, Retail Marketing Executive, Vanguard
  • Arianna Orpello Lewko, SVP, Brand, Acquisition & Digital Marketing, TD Bank
  • Kimberly Boone, Group Director, Americas, Ptarmigan Media
  • Missy Pohlig, Director of NextGen Services, SEI Advisor Network

Our panel, representing marketers across generations, will discuss how the need for a strong brand, seamless access, shared services and high quality, low cost solutions are reshaping the financial services industry. Our panelists will share how they are adapting and shifting strategies to target various generations of consumers.

If you're interested in sponsoring the event, download our package of options and contact FCS CEO Kevin Windorf or FCS Philadelphia Committee Chair Renée Baker of Aberdeen Asset Management.

  • Start April 4, 2017 07:30 AM EDT
  • End April 4, 2017 09:30 AM EDT
  • Location Union League of Philadelphia, 140 S Broad Street

Speakers

Panelist Missy Pohlig

Director of NextGen Services

Missy Pohlig is responsible for identifying the issues affecting financial advisors and developing practice management solutions to help advisors run better businesses. She has a special focus on the issues surrounding Generation Y and how to address the needs of younger advisors as well as how to engage millennial investors. Additionally, Missy oversees SEI’s ProcessWise […]

Panelist Scott Cohen

Managing Director

Scott Cohen has spent over a decade building the Philadelphia region’s fastest growing digital and direct marketing agency, Quattro. Along the way, Scott’s high-energy personality, creativity and client-first approach has helped Quattro forge partnerships with some of our region’s top marketing organizations including Comcast, Ditech Mortgage and US Bank – along with many other leading […]

Panelist Kimberly Boone

Group Director, Americas

Kimberly Boone is a Group Director for the Americas at Ptarmigan Media in New York, which she joined in 2015, from ZenithOptimedia.  Previously she worked at Group M and DDB.  She earned her MBA in Finance and Marketing at Fordham University and her BA at Lehigh University.

Panelist David A.A. Ross

Global Head of Marketing,

During his 25 years in marketing and sales enablement, David has collected experience at leading financial firms, built a proven record developing and implementing transformational branding strategies. Today, he is a Global Head of Marketing, Viteos Capital Markets Services. Prior to joining the business process services sector David was  senior vice president and head of […]

Panelist Arianna Orpello Lewko

SVP, Brand, Acquisition & Digital Marketing

Arianna is responsible for helping to build an amazing brand every single day with a fierce focus on delivering legendary experiences to consumers through convenience and humanity. She is responsible for leading a team of 25 talented TD Bank Associates who drive Brand Strategy, advertising, storytelling, content marketing, creative services, media, sponsorship, social media, digital […]

Panelist Dan Harley

Retail Marketing Executive

Dan leads retail client marketing at Vanguard. His team develops and implements marketing strategies aimed at deepening client relationships. His team is also responsible for product marketing strategies and campaign targeting and analysis. Prior to joining Vanguard, Dan led First National Bank’s efforts to create a national footprint through the launch of FNBO Direct. Under […]

Moderator Berta Aldrich

FCS Marketing Leadership Roundtable

Berta Aldrich has over 20 years of industry-leading marketing experience serving plan sponsors, investors and advisors.  In her most recent position as CMO at FS Investments, she was responsible for all aspects of marketing, including brand, client experience, education program, advertising, data & analytics and sales integration. Prior to FS Investments, she served in a […]

Moderator Shantini Munthree

Managing Partner

Shantini Munthree is a financial and consumer brand marketing thought leader. Shantini has helped transform and build some of the world’s leading brands for Vanguard, Procter & Gamble, SABMiller plc., Sara Lee and Caterpillar.  Clients have her called “a marketing guru” and “an enterprising forward thinker” who’s had audiences write in to ask for more […]

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