“Humanizing Financial Services”

Andrea Riley was named chief marketing and public relations officer of Ally Financial in 2015. In this role, she is responsible for overseeing the company’s marketing, advertising, public relations, market research initiatives, social media and brand management. Andrea joined Ally at the height of the financial crisis when the company faced intense challenges— transitioning from its roots as a captive auto finance company, while also launching the first-ever online-only deposits franchise, Ally Bank. Andrea was charged with standing-up the Ally brand; developing everything from the brand pillars and cultural framework, to creating the value proposition and delivery in the marketplace. Under Andrea’s direction, Ally emerged with a strong reputation as a “different” kind of financial services company, relentlessly focused on solving pain points that traditional institutions set forth. Since 2009, Ally has grown and diversified, and today is a top 25 digital financial services company, with not only auto and banking products, but corporate finance, online brokerage and wealth management, home mortgage, credit card and insurance products. Despite its growth, the brand has remained centered around customers and contributing to their financial well-being. In September 2016, Andrea launched the first-ever unified brand campaign in Ally's history, called “Do It Right”, highlighting the brand’s unique focus on doing things right for customers. The campaign not only aligned the full scope of Ally’s financial services offerings under one mantra, it also reflected the company’s culture and core values internally. “Do It Right” has become a point of pride for Ally, resulting in the highest consumer brand sentiment and awareness in Ally’s history. Prior to joining Ally in 2006, Riley spent 20 years on the agency side in Detroit, where she led the Chevrolet account and launched the iconic American Revolution campaign, as well as numerous product offerings. Riley was named an Automotive News 2016 ALL STAR of MARKETING for her forward-thinking approach and creative knack with the successful launch of Ally’s brand campaign earlier in the year. In 2015, she was named to the 100 Leading Women list also issued by Automotive News, which recognizes leaders in the automotive field.  In 2014 and 2015, she was named to the Forbes list of 50 Most Influential CMOs. Riley holds a bachelor’s degree from Michigan State University. 

Matthew Quale is the chief marketing officer at Brighthouse Financial, an operating segment of MetLife, Inc. Brighthouse Financial was established by MetLife in 2016 and is a leading provider of annuity and life insurance solutions in the U.S. In this role. Matt is responsible for the company’s marketing and branding strategy, partnering closely with the sales organization to drive business development opportunities and grow Brighthouse Financial’s market share. Prior to his current role, Matt was vice president of retail marketing at MetLife where he was responsible for the company’s marketing of individual annuity, life and disability businesses. He was appointed to this position in October 2013. Before joining MetLife, Matt served as the vice president of strategy and enablement at American Express. Earlier, Matt was director of strategy at WebMD, an engagement manager at McKinsey & Company and held marketing roles at ConAgra Foods, The Coca-Cola Company and General Mills. Matt graduated from Princeton University with a bachelor’s degree in history, and from the University of California, Los Angeles, Anderson School of Management with a master’s degree in business administration.

Rachel has been with the Bank of America (and predecessor) organization since 2000, in a range of roles across the Global Marketing & Corporate Affairs team. She has supported Consumer Marketing, Wealth Management Marketing, and also spent 7+ years as a leader on the company’s Enterprise Strategy and Programs team. After concluding an opportunity to support our Institutional Retirement business, Rachel most recently returned to a role on our Enterprise team, where she and her team focus on Better Money Habits ®, our company’s financial wellness and education platform. Prior to joining the Bank, Rachel held positions in financial services at Fidelity Investments and on the agency side. She received a BA degree from Smith College in History, and an MBA from Northeastern  University. A New York and Boston transplant, Rachel now lives in Charlotte with her 16 year old son.