Lea Stendahl, CMO, E*TRADE Financial at FCS CMO Luncheon Series

As Chief Marketing Officer, Lea Stendahl is responsible for defining and driving E*TRADE’s brand and marketing executions across all channels. Lea brings to E*TRADE deep, customer-centric marketing and leadership experience as the Company reclaims its position as the undisputed home for digitally inclined traders and investors. Under Lea’s leadership, E*TRADE’s iconic and irreverent brand has returned, bringing with it a bold and refreshed perspective on taking control of your finances through digital investing. Prior to E*TRADE, Lea was a Managing Director of brand and marketing communications for TD Ameritrade. Previous to that position, Lea spent eight years at E*TRADE, last serving as Senior Vice President of marketing. Lea’s experience also includes leadership roles with Harrisdirect and Oak Brook Bank. Lea earned her BA in political science from the University of Wisconsin-Madison and her MBA in marketing from The Kellogg School of Management at Northwestern University.