“Benchmarking Digital & Social for Financial”

The FCS welcomes the Living Group for a research presentation and panel discussion on evidence-based insight needed to develop digital and social media communications.

A global agency focused on working with banks, asset managers, wealth managers, pension providers and hedge funds, Living Group publishes annual ratings to benchmark and evaluate the digital presence and social media channels of leading financial services companies.

Kate Shaw, CEO of Living Group, will unveil the brand-new research for 4Q 2017.  She'll then moderate a panel with several marketing executives who will share their insights in optimizing their brands' digital and social presence.

  • Start October 31, 2017 08:00 AM EDT
  • End October 31, 2017 10:00 AM EDT
  • Location The New York Yacht Club, 37 West 44th Street, NYC

Speakers

Presenter Kate Shaw

CEO

Kate is co-Founder and CEO of Living Group, founded in 2004. She has over 20 years of City experience covering investment banking, private client wealth management and hedge fund trading which includes eight years at UBS, latterly sales trading to hedge fund clients. Kate is responsible for Living’s financial services clients and brings extensive, invaluable […]

Panelist Diane Frankenfield

Head of US Marketing

Diane Frankenfield is Managing Director, Head of US Marketing for Legg Mason Global Asset Management.  Prior to joining Legg Mason, Ms. Frankenfield was Senior Vice President and Head of Marketing at Oppenheimer Funds where she was responsible for developing the strategic direction and execution of all global marketing activities including brand, advertising, creative, digital, channel […]

Panelist Kirti Naik (russell)

Global Head of Brand Marketing & Communications

Kirti Naik is Russell Investments’ global head of brand marketing & communications, responsible for leading and driving the development of the firm’s brand position and serving as the principal brand architect. She is an award-winning marketer with more than 17 years of experience in traditional marketing, consumer marketing, business-to-business and digital marketing across a variety […]

Panelist London Thomson-Thurm

Vice President, Content Marketing

London Thomson-Thurm is Vice President, Content Marketing at PIMCO, where she designs and directs strategic marketing campaigns, and manages the firm’s social media channels. Prior to joining PIMCO, she was a business development associate at AQR Capital Management, building relationships with institutional clients and prospects. Previously, London worked in the hedge fund and private equity […]

Panelist Zarna Sanghvi

Head of US Digital Services

Zarna Sanghvi is a Digital and Innovation professional from London living in New York City. Together with her team at Schroders she is responsible for creating digital experiences for the websites, intranet, mobile applications and emerging new technologies. Her work includes managing teams across multiple technology platforms and business channels. She graduated from City University […]

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