“Impact Marketing for Impact Investing”

FCS Chicago will stage a luncheon panel on "Impact Marketing for Impact Investing: How Financial Communicators Are Explaining the Value of Socially Responsible Investing."

Join us on Tuesday, June 19 at the Union League Club of Chicago, as our panel of marketing, sales and investing executives discuss the rise of impacting investing — and the challenges it poses for financial marketers.

For investors, the line between "doing well" and "doing good" has blurred. Whether through impact investing, socially responsible investing, or incorporating environmental, social, and governance (ESG) factors, asset management firms are increasingly serving investors who define ROI by broader, more humanitarian terms.

This shift has created new opportunities—and challenges—for financial communicators as they look to articulate their firm's approach to socially responsible investing. Featuring marketing practitioners from across the asset management industry, this luncheon discussion will look at how firms are educating investors about the various approaches to socially responsible investing, and how these communications align with the firm's larger branding efforts.   

 

  • Start June 19, 2018 11:30 AM CDT
  • End June 19, 2018 01:30 PM CDT
  • Location Union League Club, 65 West Jackson Boulevard, Chicago

Speakers

Panelist Colin Rennich, CFA

Director of Sales

Colin is the Director of Sales for Appleseed Capital. Colin joined Appleseed Capital in 2012. He is responsible for leading the institutional sales and marketing efforts, managing the distribution of the firms mutual fund, private fund and separately managed account strategies in the RIA, Family Office, Foundation & Endowment, Broker Dealer and Wirehouse markets.   […]

Panelist Elizabeth Pultz

Marketing, Retirement & Investment Services

Betsy joined Aon in September 2014 and leads the marketing team responsible for the Retirement & Investment Solutions practice in the U.S. Prior to joining Aon, Betsy served as the Vice President of Marketing & Communications at both Aviva Investors and Deutsche Bank. She also held marketing and investment administration positions at both Morgan Stanley […]

Panelist Blake Pontius

Global Equity Portfolio Specialist

Blake Pontius joined William Blair Investment Management in 2005. As a Portfolio Specialist on the Global Equity team, Blake provides analytical support to portfolio managers and coordinates the team's integration of environmental, social and governance (ESG) factors in the investment process. Blake has authored white papers and led webinars on William Blair's approach to ESG […]

Moderator Scott Wentworth

CEO & Founder

As the CEO of Wentworth Financial Communications, Scott leads a team of writers and content strategists focused on creating investment-grade content for leading brands across the asset management, wealth management, investment banking, private equity, consulting, and accounting industries. Scott is a frequent speaker on topics related to content strategy for the CFA Society, Investment Management […]

Panelist Jon Hale

Head of Sustainable Investing Research

Jon Hale, Ph.D., CFA, is head of sustainable investing research for Morningstar. He directs the company’s research initiatives on sustainable investing, beginning with the launch of the Morningstar Sustainability Rating™ for funds in 2016. Before assuming this role in 2016, Hale was director of manager research, North America, for Morningstar, where he led approximately 60 […]

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