FCS West concludes its fall breakfast series in San Francisco entitled “Transformative Marketing 2020.” The two monthly events tackled different aspects of the rapidly changing marketing landscape, looking at Content Marketing Trend, and Generational Trends impacting financial marketing specifically. Exploring these diverse topics as we look to the coming year, we will hear from marketing, advertising, and media professionals in the finance vertical as well as other sectors speaking to creative and successful executions pushing the boundaries of current marketing capabilities.
The topic for the November breakfast in the series is "Marketing During Generational Shifts."
- Our guest speaker is Kiki Burton, Head of Growth Marketing at Credit Karma. Having spoken at Programmatic, Journey and other recent industry events, Kiki has a depth of experience in financial marketing and technology.
- In a fireside chat with Mike Henry, Financial Services Industry Director at Google, Kiki will share Credit Karma's perspective and journey on this increasingly important topic.
- Google is our exclusive programming partner for this breakfast.
Millennials used to be known simply as those pesky digital natives poking at the conventions of the generations that came before them. But now that those born roughly between 1980 and 2000 are the biggest generation in the workforce, with hefty potential retirement savings dollars in tow, how can financial industry marketers looking to capture their attention adapt their strategies to better identify, engage and help this next generation of investors?
Kiki and Mike will talk about marketing during generational shifts and the strategic role of automation, machine learning and smart data in order to drive results and reach these important consumers.
Join us for an insightful conversation about the opportunities that abound for marketers.
