“Scaling Editorial Content Solutions”

John von Brachel, SVP, Content Marketing Executive, manages Bank of America’s Content Center of Excellence. In this role, John oversees enterprise-wide content strategy, the integration of content programs across the company and the tracking and measurement of content marketing success. Prior to joining Bank of America, John was a Group Managing Editor at Time Inc. John joined Time Inc. from Individual Investor magazine and, prior to that, he lived in Europe as the Foreign Correspondent for Faulkner and Gray. He earned his Bachelor of Arts in Poetry under David Smith at Virginia Commonwealth University, and is a graduate of New York University’s Master’s in Science Program in Publishing.

Jessica April is the VP of Strategic Partnerships for Reuters. In this role, Jessica manages relationships with off-platform partners in an effort to grow and monetize Reuters’ extended digital presence. Jessica also oversees the team that develops creative ideas for brand partners, as well as the group that is execution of all custom content and native advertising projects for Reuters.com. Jessica is a veteran of the print and digital media industry — prior to Reuters, she worked at Us Weekly, Rolling Stone and Fast Company magazines. Jessica resides in New York City with her family and can usually be found walking her dog all over Central Park.

Christine Smith manages news partnerships as part of the Global Content Partnerships team at Twitter, where she facilitates relationships with leading television networks, print and digital publications, and other media and technology companies to create new revenue for Twitter and its partners. Previously, Christine worked at Fox News and CBS Corporation. Christine earned her BA from Fairfield University and MBA from Fordham University.