SOLD OUT: FCS Education Summit “Creative Excellence Takes Center Stage”

THIS EVENT IS SOLD OUT.  Our Spring Education Summit will be dedicated to showcasing select winners from this year's FCS Portfolio Awards. SEE REVISED AGENDA BELOW.

This first-ever event was created in response to our membership's keen interest in learning more about the award-winning work that will be honored at the 25th Anniversary FCS Portfolio Awards Gala, on the evening of May 9.

So that very morning, we welcome to center stage a dozen senior marketers to discuss and present their creative work in a series of panel discussions and presentations.

Whether or not you're attending the Gala that night, you'll want to attend the Summit to get the behind-the-scenes insights into the amazing work that stood out in 2018.

AGENDA  (REVISED 05/06/19; FINAL)

“Creative Excellence Takes Center Stage”

8:00am  Registration / Networking

8:30am  Welcome

8:40am  “Brand Intelligence in Financial” – Duncan Shaw, Living Group

9:00am  “Digital Creative: Audio & Video” with Katy Brady, Invesco; Jessica Cavalero, Prudential; Miriam Wolf, J.P. Morgan Asset & Wealth Management; moderated by Vivienne Hsu, Cognito

9:35am  Break

9:50am  “Print is Alive & Creative” with Wylie Kain, OppenheimerFunds; Kara Schemmel, Bank of America; Suzanne Smith, Hiscox; moderated by Paul Leibowitz, Leibowitz Branding & Design

10:25am  “Spotlight on Integrated Marketing" with John Brockelman, State Street Global Advisors

10:45am  Break

11:00am  “TV is Creative for the Masses” with Jennifer Halloran, MassMutual; Joanna McCormick, Ameriprise Financial Services; Matt Johnson, CommunityAmerica Credit Unionmoderated by Philip Byrne, Soubriet Byrne Associates and DNA Creative

11:35am  “Spotlight on Branded Content” – Tad Ehrbar & Jenn Eldin, Citi

11:55am  Closing Remarks

12:00pm  Event ends

Sponsorships of the Education Summit are available, please contact FCS CEO Kevin Windorf.

  • Start May 9, 2019 08:00 AM EDT
  • End May 9, 2019 12:00 PM EDT
  • Location The New York Yacht Club, 37 West 44th Street, NYC

Speakers

Opening Keynote Duncan Shaw (2019)

Executive Creative Director, Co-Founder

As a co-founder of Living, Duncan has over 20 years' brand and marketing experience for clients such as EY, Citi, HSBC, GE Capital, Morgan Stanley, Russell Investments, Harneys, Kasowitz, State Street and Nomura. During this time, Duncan has gained great insight into many of the current communication challenges within the financial, professional services and technology sectors. Duncan […]

Panelist (Print panel) Wylie Kain (2017)

VP, Brand Strategy and Advertising

Wylie is a creative marketer, having worked at agencies big and small, spending multiple years in Account Management and Business Development at some of the world’s most famous firms before jumping “client side” in 2014. Extensive agency work informed her approach to brand marketing: she applies a mix of patience and grit, rigor and gut […]

Panelist (TV panel) Jennifer Halloran (2018)

Chief Marketing Officer, Head of Marketing and Brand

Jennifer Halloran joined MassMutual in 2016 as the Head of Brand, Advertising, Community Responsibility and Customer Acquisition programs. In this role she is responsible for brand and customer strategy, research, and centralized marketing support to corporate, product, and field marketing campaigns. Ms. Halloran also oversees all advertising agency partners and engagement programs including social, content […]

Featured presenter (Integrated Marketing) John Brockelman (Global Head of Brand Marketing)

Global Head of Brand Marketing & Communications

John leads State Street Global Advisors’ brand, advertising, communications, social media and creative services teams. He led the successful Fearless Girl campaign winning 18 Cannes Lions, a record 5 Grand Clios and the Effie’s most effective brand and marketer of the year awards.  Prior to joining State Street in 2015, he held a number of […]

Moderator (Digital Creative panel) Vivienne Hsu

International Managing Director

Vivienne has over 16 years of marketing and communications experience. She started her career in advertising as an account strategist at Y&R Canada before moving to London to work at Ogilvy, TBWA and most recently at Grey Worldwide, where she led the digital and social media consulting practice.  She leads both the EMEA and US […]

Moderator (TV panel) Philip Byrne

President/Creative Director

Philip has almost 30 years of experience as an award winning creative director in advertising, branding and design in the financial services, consumer goods, fashion, travel, and healthcare industries. His clients have included American Express, Franklin Templeton Investments, Prudential Insurance, ADP, Lucent Technologies, Instinet, ITT Hartford, Sector SPDRs, Aberdeen Asset Management, MetLife, Standard & Poor's, […]

Moderator (Print panel) Paul Leibowitz

President and Chief Creative Officer

Paul Leibowitz is President and Chief Creative Officer of Leibowitz Branding & Design, a 13-person agency specializing in financial services branding and marketing. For over 20 years, Leibowitz Branding & Design has worked with asset managers, wealth managers, alternative investors, hedge funds and insurance companies to develop brands and integrated digital and print marketing communications. […]

Panelist (TV panel) Joanna McCormick

VP, Brand Planning, Advertising & Media

Joanna McCormick is VP, Brand Planning, Advertising & Media at Amerprise Financial Services, which she joined in 2016.

Panelist (Print panel) Suzie Smith

Content Marketing Manager

Suzie Smith is Content Marketing Manager for Hiscox, which she joined in 2013.

Panelist (Digital panel) Jessica Cavalero

Senior Account Executive

Jessica Cavalero is a senior account executive for Prudential Financial’s in-house advertising agency. In this role, she is responsible for cultivating the Prudential brand narrative and developing integrated content-marketing initiatives, including the brand's new podcast "Everyday Bravery." Jessica has extensive experience working in the communications industry, including in marketing, PR and advertising. A passionate risk-taker, […]

Panelist (Digital panel) Miriam Wolf

Digital Experience Manager

Miriam A. Wolf is the Digital Experience Manager for the Asset and Wealth Management Division of J.P. Morgan Chase & Co. She is responsible for the strategies and processes driving social, audio and AI engagement. Previously, she served in Asset and Wealth Management as Business Manager to the Chief Marketing Officer, coordinating numerous teams charged […]

Panelist (Print panel) Kara Schemmel

SVP, Group Creative Director

Leading ECS’s creative team for wealth management takes world-class agency experience, financial knowledge and vision. That’s an exceptionally rare combination, and it’s what makes Kara the right person for the job. The avid skier—she started at age two and has spent many winters skiing the Austrian Alps—began her career as an art director at some […]

Panelist (TV panel) Matt Johnson

Vice President Marketing

Matt Johnson is the Vice President of Marketing at CommunityAmerica Credit Union. He has 19 years-experience establishing brand marketing and communications visions and strategies in industries including insurance, telecommunications and finance. He believes in the power of storytelling and bringing brands to life in unique ways. He believes in the power of people and collaboration, […]

Featured presenter (Branded Content) Tad Ehrbar

SVP, Advertising, Media & Global Entertainment

Tad Ehrbar is a senior member of Citi’s Media, Advertising & Global Entertainment team, which is focused on creating and implementing high impact consumer programs and campaigns that engage and drive the long-term brand loyalty for millions of Citi cardmembers. The team oversees Citi Private Pass, Citi’s award winning consumer access program, which offers unique […]

Featured presenter (Branded Content) Jenn Eldin

SVP, Head of Global Content & Social Media

Jenn Eldin currently leads Content & Social Media for Citi globally. Last year she spearheaded the launch of Life and Money by Citi, an award winning integrated content destination for the brand. She is a seasoned marketer with close to 15 years of experience in building brands and creating personalized experiences that drive demand. Prior […]

Panelist (Digital panel) Katy Brady (2019)

Director, Brand Activation and Experiences

Katy Brady is Director, Brand Activation and Experiences for Invesco US, which she joined in 2018.