SOLD OUT: “Financial Marketing 2020: Digital Strategies Take the Lead”

THIS EVENT IS SOLD OUT.  The FCS is delighted to partner with Northwestern University and Brand New Media to present a special Education Summit: "Financial Marketing 2020: Digital Strategies Take the Lead."

Frank Dudley will present current insights from Brand New Media’s annual research along with distilled recommendations by which to prioritize digital marketing investment for 2020.  Key KPIs and a measurement framework will also be presented as well as the necessary components for creating an integrated, dynamic digital strategy for future growth.

The presentation will be followed by a moderated panel of digital strategists from top financial services firms, who will share how they’re harnessing the power of data and technology to drive more dynamic customer experiences.  Successes, learnings and future plans will be discussed in this interactive session.

  • Start September 12, 2019 08:30 AM EDT
  • End September 12, 2019 11:00 AM EDT
  • Location Northwestern University, 303 E Wacker Drive, Chicago

Speakers

Panelist Terence Freeman

Director, Digital Client Experience

Terence Freeman is Director, Digital Client Experience at Edward Jones, which he joined in 2015.

Panelist Matt Perry

Head of Digital Marketing

Matt Perry is Head of Digital Marketing at BMO Global Asset Management US, which he joined in 2010.

Panelist Jack Thurston

Chief Marketing Officer

Jack Thurston is Chief Marketing Officer, Livingstone Partners, which he joined in 2017.

Keynote Presenter

Keynote Presenter Vijay Viswanathan, PhD (2019)

Lead Analyst

Vijay Viswanathan, PhD, is Lead Analyst for Brand New Media and a Professor at Northwestern University in Chicago.

Sponsors