Webinar: “Agile Marketing in Turbulent Times”

As Chief Marketing Officer for Chase Wealth Management and Affluent, Dipti Kachru leads marketing for a suite of affluent banking, wealth management and digital investing products offered by Chase. She is responsible for development of strategic marketing programs that deliver on business acquisition, deepening and retention goals, and management of the end-to-end client experience, guiding the brand & advertising strategy, content strategy as well as the digital and branch experience. Dipti also leads key product development and innovation efforts across Chase focused on the affluent segment. Recognized for her strong leadership, analytical acumen and passion for driving breakthrough creative, Dipti has extensive experience in wealth management and financial services marketing. Over the last 7 years, she has held senior marketing roles at Chase as well as J.P. Morgan Asset Management, before which she spent 7 years OppenheimerFunds, Inc. across various marketing functions. Dipti started her career in advertising and promotional marketing, working on some of the most inspiring brands in the world including Pepsi, American Express, Cadburys and Nokia. She got her Undergraduate degree from Lady Shriram College, New Delhi and her Masters in Strategic Communications from Columbia University.

Founder and President of The Rudin Group, April J. Rudin is widely acknowledged as a top marketing strategist for the financial-services and wealth-management sectors. Distinguished by her ability to forecast and leverage critical trends, and by her expertise in digital and traditional media, she leads a firm that designs bespoke marketing campaigns for some of the world's leading wealth-management firms, fintechs, and family offices; campaigns that strengthen brand value and drive client acquisition. The Rudin Group was founded in 2008. April is recognized by Onalytica as the #1 "Influencer" in wealth management, and  regularly-featured source of expert commentary to international news and business outlets, trade publications, and broadcast media. She is an annual contributor to the Capgemini World Wealth Report; produces the CFA Institute’s Annual Outlook for U.S. Wealth Management; and speaks about wealth, next-gen, and fintech at conferences in the U.S., Europe, Asia, and Africa. April is also a contributor to the Wealthtech book. April has created an extensive repertoire of thought leadership that has appeared in Huffington Post, American Banker, CFA Enterprising Investor, Family Wealth Report, Fundfire, Wealthmanagement.Com, and heads the editorial board for NexChange, a global fintech start-up based in Hong Kong and serves on the Board of MiradorLLC, a wealthtech firm providing concierge reporting for U/HNW. A member of the Private Asset Management advisory board, she also serves as a judge for the FT Wealthtech awards, Family Wealth Report’s Annual Wealth Management Industry Awards, and Canada’s Wealth Professional Awards. April is the mother of two sons who are quick to point out that they considered her an “influencer” well before Onalytica did.