Webinar: “Beyond the Event Horizon: Rethinking In-Person Events”

The FCS will present a very topical virtual event on the challenges facing marketers responsible for planning in-person events… salespeople who rely on in-person events… organizations whose business model may be driven by in-person events. What does the future hold?

In-person events face a perfect storm of challenges: concerns about contact risk, travel restrictions and questions about venue suitability—not to mention crisis-driven cost-cutting and an urgent focus on revenue generation at many firms. The abrupt suspension of events is affording firms an opportunity to “reset” their events program and evaluate them as part of their broader client engagement strategy.

On behalf of the FCS, BlackMoss Partners has assembled a panel of industry thought leaders to discuss the way forward.

The panel will include:

  • Alix Mills, Head of Events Marketing, Bloomberg
  • Andrew Chesney, President North America, Fundamental Media
  • Christine Farrier, Sr. Director Partner & Channel Marketing, Demandbase

The discussion will be moderated by Larry Black, Principal, Marketing Strategy, BlackMoss.

Join us for an insightful virtual conversation about the future of virtual event solutions.

REGISTER FOR THIS FREE VIRTUAL EVENT

  • Start August 18, 2020 12:00 PM EDT
  • End August 18, 2020 01:00 PM EDT
  • Location ONLINE ONLY

Speakers

Panelist Andrew Chesney

President North America

Andrew Chesney is the President of Fundamental Media LLC, an award winning media, marketing agency and consultancy in the investment management vertical. He is passionate about transparency within the media industry, and works closely with partners providing strategic marketing and media solutions that deliver integrated, scalable and measurable campaigns to the heart of their target […]

Panelist Alix Mills

Head of Events Marketing

Alix Mills is the Global Head of Events at Bloomberg L.P., the leading provider of financial news and information. She leads a high performing, motivated team of event marketers strategically located in 11 countries. Together, they oversee the strategy, creativity, innovation and executional excellence of Bloomberg’s global event portfolio of virtual, in-person and hybrid engagements. […]

Panelist Christine Farrier

Senior Manager of Field Marketing

Christine Farrier is a Senior Manager of Field Marketing at Demandbase, responsible for the East Coast Territory.  In this role she brings together nearly 20 years of marketing and entrepreneurial expertise.   Prior to joining Demandbase Christine held marketing leadership roles with Markit and  Imagine Software and launched Uzeeum, an arts and technology startup.

Moderator Larry Black

Managing Director, Global Head of Marketing

Larry Black is Managing Director, Global Head of Marketing at FTS Russell, which he joined in 2012.

Sponsors