Members Only: Beth Wood, CMO, Principal Financial Group

Beth is the Vice President and Chief Marketing Officer for Guardian’s Individual Markets Businesses. In this role, Beth leads the Marketing Strategy, Communications and Operations teams, focused on Marketing digital transformation, client acquisition and client engagement. The team leads the development of digital, product, content and thought leadership marketing strategies and stories to engender consumer preference for Guardian and its network of general agencies and their agents. With 25 years of brand management and marketing experience, Beth began her career in brand management with Frito-Lay and expanded her industry experience when she became a Marketing Director with Johnson & Johnson. One of Beth’s most memorable moments in brand management was her participation in the development and launch of Doritos Cool Ranch. With this experience, Beth led the national expansion of Smartfood Popcorn from a small Boston brand into a national brand with first year sales in excess of $100 million. She led new product development in the area of Women’s Health Care at Johnson and Johnson, and prior to joining Guardian, headed small business marketing for MassMutual. Beth graduated with a degree in Marketing and Communications from Babson College and holds a Digital Marketing Certificate from Cornell University and a Certificate in Digital Transformation from The Berkeley Haas School of Business. Beth lives on the shoreline in Connecticut with her husband, Bill and her yellow Lab, Cooper. She has two grown daughters; Allie is a graduate student at the University of Southern California studying Behavior Analysis with aspirations of working in the field of Organizational Behavior Management and Madie, is a sophomore at Middlebury College, majoring in Economics and playing ice hockey.