Webinar: “How Profitable Companies Can Prioritize People & The Planet”

VIDEO REPLAY

The FCS is proud to partner with The New York Times to stage a new 'purpose-themed' virtual event called "How Profitable Companies Can Prioritize People & The Planet." A panel of senior financial marketers will discuss the challenge of crafting and promoting a balanced brand message that aligns marketing strategies with business strategies.

We have seen a growing recognition in the private sector that in order for companies to endure and build long-term value for shareholders, they must also do well by society. This outlook is especially prevalent in financial services, where there is increasing respect for the notion that financial institutions are in a powerful position in terms of their ability to marry sustainable and profitable businesses to commitments that will better social causes and initiatives. Please join us for this panel discussion that will bring financial marketers  together to discuss how they've successfully implemented this model for growth and performance, how they've incorporated it into their marketing and communications strategies, and why it's so important for the longevity of their respective organizations.

David Gelles, columnist of The Corner Office for The New York Times will moderate our panel, which will include:

  • Audrey Choi, Chief Marketing Officer, Morgan Stanley
  • Leanne Fremar, Chief Brand Officer, JPMorgan Chase
  • Stephen Tisdalle, Chief Marketing Officer, State Street Global Advisors

Join us for another quality conversation on a topic that will remain relevant deep into the new year, as marketers continue to look engage their audiences with the authenticity of their brand purpose.

REGISTER FOR THIS FREE VIRTUAL EVENT

  • Start December 16, 2020 12:00 PM EDT
  • End December 16, 2020 12:45 PM EDT
  • Location ONLINE ONLY

Speakers

Panelist Audrey Choi

Chief Marketing Officer

Audrey Choi is Morgan Stanley’s Chief Marketing Officer and the firm’s first Chief Sustainability Officer.  She serves on the Firm’s Management Committee and is the founding CEO of Morgan Stanley’s industry-leading Institute for Sustainable Investing. As Chief Sustainability Officer, Audrey oversees Morgan Stanley’s global efforts to promote sustainability through the capital markets. Over the last […]

Panelist Leanne Fremar

Chief Brand Officer

Leanne Fremar is the Chief Brand Officer for JPMorgan Chase, leading brand strategy across Chase, J.P. Morgan and JPMorgan Chase. Her responsibilities cover consumer insights, branding, creative, advertising, content, video and employer brand across the firm. Leanne joined the firm in September of 2018 from Starbucks, where she was the executive creative director, leading global […]

Moderator David Gelles

“Corner Office” Columnist

David Gelles writes the "Corner Office" column and other features for The New York Times’s Sunday Business section, and works with the Well team to expand The Times's coverage of meditation. A reporter for The Times since 2013, Mr. Gelles has written about mergers and acquisitions, media, technology and more for the paper. Before joining […]

Panelist Stephen Tisdalle

Chief Marketing Officer

Stephen Tisdalle is Chief Marketing Officer and Senior Managing Director for State Street Global Advisors (SSGA) overseeing global brand and advertising, channel marketing, digital strategy and creative services. Prior to joining SSGA, Stephen served as Senior Vice President and Head of Marketing for OppenheimerFunds, Inc. and its subsidiary OFI Global. He was responsible for Brand […]

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