VIDEO REPLAY
The FCS is proud to partner with The New York Times to stage a new 'purpose-themed' virtual event called "How Profitable Companies Can Prioritize People & The Planet." A panel of senior financial marketers will discuss the challenge of crafting and promoting a balanced brand message that aligns marketing strategies with business strategies.
We have seen a growing recognition in the private sector that in order for companies to endure and build long-term value for shareholders, they must also do well by society. This outlook is especially prevalent in financial services, where there is increasing respect for the notion that financial institutions are in a powerful position in terms of their ability to marry sustainable and profitable businesses to commitments that will better social causes and initiatives. Please join us for this panel discussion that will bring financial marketers together to discuss how they've successfully implemented this model for growth and performance, how they've incorporated it into their marketing and communications strategies, and why it's so important for the longevity of their respective organizations.
David Gelles, columnist of The Corner Office for The New York Times will moderate our panel, which will include:
- Audrey Choi, Chief Marketing Officer, Morgan Stanley
- Leanne Fremar, Chief Brand Officer, JPMorgan Chase
- Stephen Tisdalle, Chief Marketing Officer, State Street Global Advisors
Join us for another quality conversation on a topic that will remain relevant deep into the new year, as marketers continue to look engage their audiences with the authenticity of their brand purpose.

