“Building Trust in Financial Services Post-Covid”

Jennifer Mathissen is Santander N.A.’s newly-named Chief Marketing Officer, and recently started her position on November 1, 2020. In her role, she is responsible for being a strategic partner in driving business growth and customer loyalty. She also oversees the customer experience team. Jennifer has more than 20 years of experience, with expertise in acquisition marketing, building brands, launching products and developing digital customer experiences. Prior to Santander, Jennifer honed her skills during her time at CVS Health, leading Enterprise Insights, at Epsilon Agency (formerly Catapult) and McKinsey & Co. She earned a Bachelor of Arts degree in economics from Mount Holyoke College.

Emily Pachuta is Chief Marketing & Analytics Officer for the Americas at Invesco. In this role, she sets the overall advanced analytics and marketing strategy designed to accelerate business growth by driving client demand and strengthening Invesco’s reputation with US and Canadian wealth management intermediary and institutional clients. She and her team are responsible for integrating distribution and marketing technology platforms, data science, client insights and digital experience to anticipate and respond to clients in real-time and in context.  Ms. Pachuta also serves as an executive leader on the firm’s Global Marketing and Global Digital priorities.  Ms. Pachuta joined Invesco from BlackRock where she was a Managing Director and responsible for setting the US retail marketing strategy for BlackRock and iShares. Prior to that role, she served as head of Client Marketing and Investor Insights for UBS where she oversaw client marketing and digital experience. She has also held a variety of senior marketing positions at Lincoln Financial Group and Merrill Lynch.  Ms. Pachuta has been a frequent media spokesperson and conference speaker about investor mindset and behavior, as well as generational trends. Emily holds a BA from Yale University and an MFA from New York University.

Deidre Campbell is expert at strategic communications programming to advance business goals and transform brands. Deidre specializes in communicating an organization’s values and impact as well as driving integrated marketing communications programs micro-targeted to key stakeholders. Grounded in metrics and measurement, Deidre designs results-oriented programs that draw from a mix of skill sets including corporate/executive communications, corporate social responsibility, stakeholder mapping, research development and benchmarking, thought leadership development, content creation, digital applications, and social and traditional media relations. For the last 20 years, Deidre has developed insights into the needs, trends, and interests of this evolving sector working broadly across its landscape. Her experience includes consumer banking, private banking/wealth management, retail insurance, reinsurance, global insurance brokerage, secondary market support, trading platforms/technologies, hedge funds, professional associations, financial information/data firms, enterprise risk management, commercial finance and accounting. From start-up agencies to mid-tier boutiques to global PR firms, Deidre has worked with some of the finest names in the sector including Accenture, AIG, Aon Corporation, BNY Mellon, JP Morgan Chase, Lloyd’s of London, Mastercard, PwC, Swiss Re, UBS, and XL Capital.

Beth Wood is senior vice president and chief marketing officer of Principal Financial Group®. She is responsible for global marketing and customer experience. Her team is primarily focused on brand strategy, media, public relations, social media, performance marketing, content strategy and development, analytics, market research, customer experience, design & innovation, integrated marketing and meeting and event planning. Beth joined Principal® in July 2019. Prior to Principal, Beth was vice president and chief marketing officer of the individual businesses for Guardian Life Insurance in New York City. Her responsibilities included leading digital marketing transformation across the life, disability, annuity, and wealth management businesses. She held this role since 2016. Before that, she served as second vice president, life and agency marketing at Guardian. Beth has more than 25 years’ experience as a brand and marketing leader. She’s held numerous marketing leadership roles in the consumer-packaged goods and healthcare industries, with companies such as Frito-Lay and Johnson & Johnson. Beth earned her BS in marketing communications from Babson College in Wellesley, Mass. She’s also earned her digital marketing certification from Cornell University and a digital transformation certificate from the University of California, Berkeley Haas School of Business.