Members Only: Wittney Rachlin, Chief Marketing Officer, Yieldstreet

With over 20 years of financial services experience, Wittney has led high-impact growth marketing and operational initiatives for global consumer financial leaders with a proven track record in customer acquisition and retention. Prior to Yieldstreet, Wittney oversaw marketing, creative and growth opportunities as Chief Growth Officer the cryptocurrency start-up BlockFi. As General Manager at Prudential Financial from 2018-2020 she led a team that developed and executed a 7-year multi-billion-dollar strategic growth plan across business segments, resulting in data-led customer experiences, products, and partnerships that fueled over $1 billion in asset retention. During the majority of her career, Wittney drove consumer and commercial growth for American Express for over 14 years, most recently as Vice President, Premium Charge Cards. At American Express, she accelerated revenue and business growth by 20% for four of the largest Business Card products targeted to high-spending small to medium-sized businesses. Wittney has an MBA from Columbia Business School and a BS in Consumer Economics from Cornell University.