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The FCS is proud to partner with The New York Times to stage an exciting virtual panel discussion on "The Enduring Power of Audio." Join us for this free event on Tuesday, November 16 beginning at 12:00 noon ET.
The panel will be moderated by Sam Dolnick, Assistant Managing Editor, The New York Times, and our confirmed panelists include:
- John von Brachel, SVP, Content Marketing Executive, Bank of America
- Katy Brady, Director, Brand and Content Activation, Invesco
- Patrick Ricci, Director, Audio & Video Content, Charles Schwab
Audio consumption in the US has increased significantly over the last decade. A recent survey reveals that 41 percent of U.S. adults have listened to a podcast within the last month, a figure which has more than tripled in the last 10 years. According to “The Infinite Dial” report, weekly podcast consumption has also increased dramatically, with many leading podcast publishers regularly achieving millions of unique streams and downloads. This tremendous growth, coupled with intangible qualities unique to the medium, has pushed brands to consider audio absolutely essential to their media mix. It's become the most powerful way to engage and reach customers and done successfully, can increase a connection with your consumers while creating a rich experience unparalleled in media. Audio grabs consumers and adds a layer of emotion to engage audiences in deeper and more meaningful ways. So how can audio content work as an integral part of your content marketing strategy?
Our panel of content marketing experts will delve into various questions around the enduring power of audio and the significant role it takes in shaping brand journalism. Speakers will help lead a lively conversation on the following topics:
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Why audio is such a powerful platform for the financial services community
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How audio should fit into content marketing strategies
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The uniqueness of audio as a platform
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What great audio storytelling sounds like
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Advice for financial services brands that are thinking about their audio strategy

