“The Crypto Frontier: ETFs and Beyond”

Recap

Crypto Frontier Luncheon Recap

“The Crypto Frontier: ETFs and Beyond “was the theme of the March 10, 2022, FCS luncheon held at the New York Yacht Club. Event co-sponsors Ptarmigan Media and Quartz began the event by providing a case study which helped the audience understand what and how they should be messaging to their target audiences (institutional or retail) about the fast-evolving world of cryptocurrencies.

A panel discussion followed, which was moderated by Quartz co-founder and CEO Zach Seward. He interviewed three senior marketers representing a variety of organizations involved in the burgeoning realm of digital assets. The panelists included Mike Demissie, Head of Digital Assets Unit and Advanced Solutions Group, BNY Mellon; Victoria Watters, Director of Marketing, Asset Management, Galaxy Digital Holdings; and Michelle DeWitt, Head of ETF Marketing, Invesco U.S.

The panelists noted that the crypto / digital asset class had simply become too big to ignore, yet not surprisingly, many of their clients (even on the institutional side) still do not have a working understanding of the category. As the conversation continued, the panelists mentioned that many of their clients were discussing crypto as “new and interesting” and as a result, were seeking more information to help them get a handle on it.

The panelists all said they are working to increase exposure of the crypto / digital asset class to their clients, ranging from investment intermediaries to institutional investors and consumers. These efforts include providing crypto-oriented educational content. They noted that providing information about the crypto / digital asset class has helped build trust for their respective organizations with their clients.

They also agreed that their organizations were facing mounting challenges in terms of a fast-changing regulatory environment around crypto currencies and other digital assets.

Going forward, the FCS will continue to foster the conversation among its members (and the broader financial services marketing community) around the current state and potential future of crypto

This story was written by FCS member Christopher Abelt who works on business strategy at the Edinburgh, Scotland based full-service agency Always Be Content.

“The Crypto Frontier: ETFs and Beyond” will be the theme of our March 10th luncheon at the New York Yacht Club, which will feature a case study presentation and panel discussion. Our presenting co-sponsors Ptarmigan Media and Quartz have created a program designed to help marketers understand what and how they should be messaging to their target consumers, whether institutional or retail, about the burgeoning world of crypto.

Quartz co-founder & CEO Zach Seward will interview a panel of 3 senior marketers from brands representing different areas of participation in crypto currencies and digital assets. Confirmed panelists include:

Victoria Watters, Director of Marketing – Asset Management, Galaxy Digital
Mike Demissie, Head of Digital Assets Unit and Advanced Solutions Group, BNY Mellon
Michelle DeWitt, Head of ETF Marketing, Invesco

The program will open with a case study presentation featuring Galaxy Digital, Quartz and Ptarmigan Media. Representing Ptarmigan will be Kimberly Boone, Managing Director.

Join us for this compelling in-person event!

Additional sponsorships are available; contact FCS CEO Kevin Windorf.

Start March 10, 2022 12:00 PM EDT
End March 10, 2022 02:00 PM EDT
Location New York Yacht Club, 37 W 44th St, New York City

Speakers

Panelist Victoria Watters

Director of Marketing – Asset Management

Victoria Watters is Director of Marketing for Asset Management at Galaxy Digital, a financial services innovator in the digital asset and blockchain technology sectors. Victoria is primarily focused on Galaxy’s funds platform, Galaxy Fund Management, and is responsible for increasing GFM's brand awareness, educating investors about the digital asset class, and driving demand for GFM's […]

Moderator Zach Seward

Co-Founder & CEO

Zach Seward is the chief executive officer and a co-founder of Quartz. He became CEO in 2019 after serving as chief product officer and executive editor. Before Quartz, Zach worked at the Wall Street Journal, first as a reporter covering education and health, then as the newspaper’s first social media editor. Prior to that, he […]

Presenter Kimberly Boone

Group Director, Americas

Kimberly Boone is a Group Director for the Americas at Ptarmigan Media in New York, which she joined in 2015, from ZenithOptimedia. Previously she worked at Group M and DDB. She earned her MBA in Finance and Marketing at Fordham University and her BA at Lehigh University.

Panelist Michael Demissie

Head, Digital Assets Unit/Advanced Solutions Group

Michael leads Digital Assets Unit and Advanced Solutions Group at BNY Mellon. The Digital Assets Unit was recently established to accelerate development of solutions and capabilities that support clients’ evolving digital asset needs, including cryptocurrencies. After joining the bank in 2019, Michael has led Advanced Solutions group – an enterprise-level capability designed to define our […]

Panelist Michelle DeWitt

Head of ETF Marketing

Michelle has over 15 years of diverse asset management experience in marketing, sales, relationship management, and client service. She has served a cross section of marquee clients including institutional investors, registered investment advisors (RIAs), broker/dealers, IBDs, end investors, retirement plan administrators and variable-annuity providers. Michelle is currently Head of ETF Marketing at Invesco responsible for […]