Members Only: Krista Phillips, Head of Branded Cards & Marketing, Wells Fargo

Krista Phillips is the Head of Branded Cards and Marketing, with responsibility for marketing, product management, loyalty solutions, and digital strategies. Prior to joining Wells Fargo, she worked in product management and marketing at several companies. Notably, she spent 10 years at Citi, most recently as Managing Director of Global Consumer Brand Strategy and Advertising. Prior to that she was general manager for the Citi Rewards and Hilton portfolios. She also worked at JPMorgan Chase for 11 years in a variety of product, communications, and marketing leadership roles. Krista’s greatest strengths are her creativity, drive, and leadership. She thrives on challenges, particularly those focused on expanding a company’s reach. While at Citi, she helped to form more lasting, emotional connections with customers, prospects, and employees through a disciplined rebranding approach for the Global Consumer Bank. Krista helped spearhead equality efforts at Citi by instituting Gender Equality Measures into their marketing and launching #SeeHerHearHer in partnership with the Female Quotient and the Association of National Advertisers. At Chase, she drove significant growth in card member engagement and acquisitions in the Marriott Cobrand portfolio. She was also responsible for the rebranding of Chase from Bank One. Krista holds a bachelor’s degree from Loyola College and a graduate degree from LaSalle University. She is a Long Island native and currently lives in Landenberg, Pennsylvania with her husband and their three teenage children. In her free time, Krista enjoys yoga, boating, and spending time at the beach. She is a former rowing coach for Loyola College and a former competitive rower, competing in college and at the master’s level.

As Chief Revenue Officer for Dotdash Meredith Finance, Katherine oversees the sales, marketing and client services teams responsible for delivering best in class media partnerships for clients spanning all areas of the Financial Services industry.  Prior to Dotdash Meredith, Katherine held leadership roles in financial media sales as SVP Sales at Seeking Alpha, Executive Director at The Wall Street Journal Digital, and Sales Director at MarketWatch. Katherine began her 20 year digital media career in Boston, in sales at Yahoo!, and Media Planning at Digitas. Katherine sits on the Executive Committee of the Board of Directors for the Financial Communications Society.  Katherine holds a B.A. in History & Psychology from Boston College. She resides in White Plains, New York, with her husband and three children.