FCS Financial Marketer of the Year

The Call for Nominations for the 20th Annual FCS Financial Marketer of the Year Award is now closed.

FINALISTS WILL BE POSTED HERE BY TUESDAY, NOVEMBER 4.

The FCS Financial Marketer of the Year Award recognizes innovation, creativity and impact in the financial services / fintech marketplace, and rewards the marketer and the marketing leader responsible.

The 2025 Award will celebrate a strong marketer and its marketing executive who have provided an inspiring example of how marketing and communications can advance a firm’s business objectives and elevate the standard for exceptional work in the marketplace.

In-Person Awards Gala

Our in-person Awards Gala (reception, plated dinner, after party) will be held at the New York Yacht Club on Tuesday, December 2 (6:00pm ET). We will honor the overall winner as well as the first two runners-up.

Charitable Donations

In line with the FCS Philanthropic Mission, we will invite this year’s Award finalists to choose a children’s charity for our new annual FMY donation. The FCS will donate $3,000 to the winner’s charity of choice, and $1,000 each to the charities selected by the runners-up.

Nomination & Evaluation

All nominations are evaluated by a panel of distinguished financial services marketing experts. The Award is chosen by this panel based upon a submitted case study detailing the effective execution of marketing communications plans that achieved clearly stated objectives linked to quantitative and qualitative results. The panel is tasked with rating submissions in terms of demonstrated excellence in the following areas, in order of importance:

• Strong Results: Directly related to objectives, quantitative (not anecdotal) evidence
• Clear Strategy: Defining the campaign objectives, target, benefit and insight
• Consistent Execution: Aligned with strategy, applied consistently across all executions

Any questions on the Awardor the Gala can be sent to FCS CEO Kevin Windorf.

Representing the 2024 winner Lisa Caputo of Travelers, members of her marketing team pose along with their agency partners at last year’s Gala: Mitch Sheiner (Spark Foundry), Chris Klein (TBWA), Kristen Fox, Deb Breines, Bob O’Leary, Carolina Palomino (Spark Foundry), EJ Conlin, Rebecca Reichardt, Tori Habuda, Marissa Mounds, Rosalie (Rosie) Jones (TBWA), Jasmine McDonald (TBWA), Elliott Carter (TBWA)