Scott Ridout leads paid search and app performance marketing at Coinbase. He joined Coinbase in 2020 and has focused most of his career on finance and SaaS marketing. Prior to Coinbase, Scott worked at a variety of digital marketing agencies (Seer Interactive, 3Q Digital, and iProspect) where he honed his skills across a wide range of clients and channels. Within his role, Scott enjoys bridging gaps between creative, brand, and data science teams in order to synthesize insights and objectives into comprehensive performance marketing strategies. Outside of work, Scott loves surfing, yoga, and backpacking.