Recap
Season 3 of FCS MOVES (Members Only Virtual Event Series) kicked off on Tuesday, September 27, with a one-on-one interview between Laura Burke, EVP, Chief Communications Officer, Santander U.S., and FCS Board Vice Chair Tom Jago, Managing Director, The Ward Group.
Speaking from her office in Boston, Laura spoke about her career, which has included senior comms roles at Prudential and Edelman, and what led her to the global opportunity to work at Santander.
In speaking about an integrated marketing campaign that centered on a partnership with tennis legend Rafa Nadal and the U.S. charity, City Year, Laura shared insights about what it took to leverage celebrity, philanthropy and consumer marketing resources into a ‘full-court’ success. She provided an impressive array of stats that showed how the campaign activation scored across paid, earned, social and experiential to expand reach and reinforces messaging for Santander.
You can watch one component of the campaign, the “What Would Rafa Do?” video, on YouTube.
In gratitude to Laura’s participation in FCS MOVES, we donated $1,000 to the children’s charity of her choice, which, not surprisingly, is City Year.
On September 27, FCS MOVES will kick off its third season of virtual events for FCS Members with a live conversation featuring Laura Burke, EVP, Chief Communications Officer for Santander U.S. Laura will be interviewed by FCS Vice Chair Tom Jago, Managing Director at The Ward Group.
Laura will discuss the role of Communications at Santander, and how she partners with Marketing, helping to influence business decisions such as product positioning. She’ll also discuss Santander’s 360° campaign executed at this year’s U.S. Open surrounding the bank’s relationship with Rafael Nadal.
- With over 200,000 employees globally (54% women), Santander services more than 157 million customers around the world.
In gratitude to Laura, the FCS will make a $1,000 donation to the children’s charity of her choice: City Year.
You must have a current active membership to access this live event or the video replay.
The FREE REGISTRATION link is visible to members only.
For information on individual and corporate membership, please contact FCS Admin Coordinator Marisa Jago.
This event is sponsorable. Please contact FCS CEO Kevin Windorf.
