Recap
On October 10th, our monthly Members Only Virtual Event featured a very dynamic conversation between Arielle Gross Samuels, Managing Director and Global Head of Marketing at Blackstone and Johanna Mayer-Jones, Chief Advertising Officer at The Washington Post.
Johanna offered insightful questions that invited Arielle to share some key learnings about her marketing role at the world’s largest alternative asset manager — having previously worked at Meta (Facebook) for nearly 10 years. But as a self-described “technologist, futurist, and optimist,” Arielle was drawn to the similarities of working for another founder-led, mission-driven organization where a proliferation of data could be an advantage for marketing.
Arielle also shared with our audience some thoughts on the strategy behind her firm’s recent creation of a new tagline (“Build with Blackstone”) and supporting brand platform, describing the designed flexibility for audience relevance. For example, when addressing financial advisors, the tagline becomes “Build Wealth with Blackstone,” or for recruiting purposes, the tagline becomes “Build Your Career with Blackstone.”
(Members can view the entire interview on-demand with the link on this page.)
In gratitude to Arielle, the FCS donated $1,000 to the children’s charity of her choice: Girl Up, a leadership initiative from the United Nations Foundation.
Season 4 of FCS MOVES — our Members Only Virtual Event Series — continues with a spotlight conversation featuring Arielle Gross Samuels, Managing Director and Global Head of Marketing at Blackstone. On Tuesday, October 10, Arielle will be interviewed by Johanna Mayer-Jones, Chief Advertising Officer at The Washington Post.
Making her FCS debut on our Zoom stage, Arielle will share the brand story of Blackstone — the world’s largest alternative asset manager, with $1T in AUM. Serving institutional and individual investors, Blackstone has more than 12,600 real estate assets and 230+ portfolio companies (as of March 2023), creating the scale to invest in dynamic sectors positioned for long-term growth.
In gratitude to Arielle, the FCS will donate $1,000 to the children’s charity of her choice: Girl Up.
FCS Members are invited to join us for an compelling conversation about the marketing of this private equity leader and the real estate investment space.
The FREE REGISTRATION link on this page is visible to members only. You must have a current active membership to access this live event or the video replay. Not a member yet? Join us today, and don’t miss out on our events.
For information on individual and corporate membership, please contact FCS Admin Coordinator Marisa Jago.
