Tina R. Davis, Head of Enterprise Marketing & Brand Engagement, Citi – SOLD OUT

This event is sold out.

FCS New York presents our first in-person event of 2024 with a breakfast on Wednesday, January 24, featuring Tina Davis, Head of Enterprise Marketing & Brand Engagement at Citi. She has been with Citi since 2005. During her tenure, Tina has developed and spearheaded numerous breakthrough programs, including Summer and Winter Olympics and Paralympics campaigns spanning from 2011-2016, CitiBike – NYC public bike sharing platform, award-winning North American Cards campaigns and the launch of Citi’s first interactive blog site. She continues to be responsible for Sponsorships and Brand Content & Experience. By reaching across global silos, Tina has been instrumental in championing global integration across the enterprise, contributing to business growth and a significant increase in the brand saliency.

Tina will be interviewed by Katrina Noelle, President and Founder of KNow Research, a full-service, female-driven, qualitative insights consultancy based in San Francisco.

In gratitude to Tina, the FCS will donate $1,000 to the children’s charity of her choice: Figure Skating in Harlem, an organization designed to help girls of color transform their lives and grow in confidence, leadership and academic achievement.

Join us for an in-depth conversation about Citi’s marketing strategy across channels and customer touchpoints.

  • Start January 24, 2024 08:30 AM EDT
  • End January 24, 2024 09:30 AM EDT
  • Location New York Yacht Club 37 West 44th Street NYC

Speakers

Guest Speaker Tina R. Davis

Head of Enterprise Marketing & Brand Engagement

Tina Davis is Head of Enterprise Marketing & Brand Engagement at Citi, which she joined in 2005. She is responsible for overseeing Citi’s branding and marketing organization. She has over 20 years of marketing, advertising and sponsorship experience, working across major industries including Banking, Tourism, Sports, Retail and Packaged Goods and leading award-winning brand programs […]

Interviewer Katrina Noelle

President

Katrina Noelle has worked tirelessly in her years of research to build a female-focused, full-service qualitative consultancy that specializes in creating client customized design by combining methodologies from traditional in-person research with online and mobile approaches. Gaining an overall picture of a consumers’ world is a key factor in Katrina’s and her company’s success.  Over […]

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