The Art & Science of Marketing

Pinki Mehta is SVP/MD, Global Marketing and Digital Experience. In this role, she’s responsible for developing and executing strategic marketing programs across Alliance Bernstein’s global asset-management business. Pinki leads brand management; integrated creative, content and digital strategy; operations; and events. With deep experience in digital transformation, Pinki is passionate about building user-centric, data-driven experiences at the intersection of marketing, digital, technology, data and user psychology to drive customer satisfaction and commercial value.

Before joining AB, Pinki led Digital Marketing and Sales Enablement at JP Morgan Asset Management, rebuilding online experiences and modernizing internal tools and capabilities to advance sales productivity. While at Prudential, she built that firm’s first enterprise Digital Center of Excellence, co-leading it for a decade. The center supported corporate brand and marketing as well as each of the firm’s B2C/B2B businesses, building websites, mobile applications, and social solutions while introducing customer experience and product-management discipline to raise increase visibility and client engagement.

Pinki has a Bachelor of Science from Temple University and a graduate degree in Communications/Technology from Columbia University. She works in New York and lives in Pennsylvania with her husband, Sunil and her pup, Lollie. With her two children attending school abroad, Pinki’s travel enables her to stay connected with family and fulfil a lifelong desire to engage with the world.

William Obre has served as the head of Americas Marketing & Communications for AXA Investment Managers (€858 billion AUM) since September 2020. His mandate covers 11 countries and four operating languages, leading marketing efforts for one of AXA IM’s fastest growing regions. Over the last four years, he has driven a digital transformation resulting in double-digit growth in consideration and brand awareness around key business priorities and blockbuster products.

Prior to joining AXA IM, Will held several integrated marketing roles at major PR and advertising firms (including Havas and KBS, now Forsman & Bodenfors), specializing in connecting work streams and driving excellence across creative, media, communications and social. He began his career at FleishmanHillard’s New York office, working across the business media and B2B financial groups.

Will has a Bachelor of Arts from the University of Southern California. He works out of AXA IM’s New York office and lives in downtown Manhattan with his partner, Samantha, and their dog, Odin. Outside of work, Will is a food & wine connoisseur, art enthusiast and avid basketball fan.

Murray Joslin spearheads the Creative and Business Solutions team and is responsible for client delivery across a spectrum of creative, marketing, and business research services. As a key executive at Integreon, Murray guides global strategy, product development, technology integration and growth.

Murray has over 20 years of experience in client acquisition, operational transformation, and technology implementation across global financial services, consulting, legal and major corporate sectors. In addition to Integreon, he has held executive roles at RR Donnelley, Bowne and Williams Lea along with various charity and community boards.

Murray holds a B.S. in Entrepreneurial Studies from the University of Southern California and completed the Executive Program at Stanford University’s Advanced Management College. He is also a member of the ALM Consulting Magazine Advisory Board.