Kyla Kappers is a seasoned leader who spearheads CRM Strategy and Program development at Ally. Her role encompasses supporting the enterprise and all lines of business in the ideation, design, and execution of customer-focused marketing campaigns.  By leveraging her deep understanding of customer behavior and preferences, she ensures that every campaign is tailored to deliver personalized experiences and meaningful interactions. Kyla is a Charlotte, NC resident and enjoys traveling and spending time in the outdoors with her husband and two kids.