Recap
FCS Charlotte produced a free virtual event on Monday, September 16, featuring a presentation of “Hyper-Personalization” by
-
- Chrissy Quintana, Director of Client Experience Personalization at Vanguard
-
- Kyla Kappers, Senior Director of CRM Strategy at Ally
If you missed the live event, you can watch the video recording on-demand (registration is required). Here’s what you’ll learn:
Chrissy and Kyla talk about why, as customer journeys evolve, it has become essential for marketers to prioritize building data-driven, targeted communications that will ensure relevance, encourage engagement, and ultimately increase conversion rates. In this session, they explore effective strategies for developing and executing these approaches by focusing on four key strategic pillars to advance from personalization to hyper-personalization. They also spotlight high performing and award-winning data-driven campaigns.
Chrissy and Kyla show how hyper-personalization uses cutting-edge strategies that go beyond surface level customization to deeply engage and resonate with individual customers.
FCS Charlotte will stage a free virtual event on the topic “Moving from Personal to Hyper-Personal.” Join us on Monday, September 16, from 12:00pm to 12:30pm ET, for a highly instructive presentation by:
- Chrissy Quintana, Director of Client Experience Personalization at Vanguard
- Kyla Kappers, Senior Director of CRM Strategy at Ally
In an era where personalization has become the norm, businesses must evolve to meet the increasing expectations of consumers. Our event will dive into the realm of hyper-personalization, exploring cutting-edge strategies that go beyond surface level customization to deeply engage and resonate with individual customers.
The event is free, but registration is required. The presentation will be recorded and available for on-demand viewing later that day.
For more information about FCS Charlotte, please reach out to chapter president Megan Audette of Ally.
