Living Ratings of Asset Managers 2024

The FCS welcomes the return of Living Group for the 8th annual presentation of its proprietary Living Ratings, a benchmarking report on the brand and digital intelligence of the top Global 100 Asset Managers. In this year’s sneak peek dubbed “Building brand. Building reputation,” Kate Shaw, CEO of Living Group, will present a summary of the report’s findings and then reveal the rankings of the Top 20; the full report will be launched globally later this year.

Living reports that “AI, technology, and responsible business practices are still trending, but the conversation is increasingly about who is – and isn’t – building a brand with strong human-centric foundations. It’s not just about owning a topic anymore; it’s about solidifying your brand’s core. Performance, choice, human-led research, technology, and a clear voice are what will set your brand apart. The key question is: What will make an intermediary and investor choose your asset manager?”

The research presentation will be followed by a panel discussion, featuring:

  • John Brockelman, Chief Marketing Officer, State Street Global Advisors
  • Kristin Ganong, Chief Marketing Officer, Russell Investments
  • Pinki Mehta, Head of Global Marketing & Digital Experience, AllianceBernstein

The panel will be moderated by FCS Board Director Christopher Konowitz, Executive Sales Director, Finance, Hearst Magazines.

This event is free to our members and all our colleagues in the financial marketing community in the U.S. and abroad.

To register for this event on Zoom, click here: FREE REGISTRATION.

  • Start October 30, 2024 12:00 PM EDT
  • End October 30, 2024 01:00 PM EDT
  • Location ZOOM

Speakers

Panelist John Brockelman (2023)

Chief Marketing Officer

John Brockelman is Chief Marketing Officer for State Street Global Advisors, the fourth largest asset manager in the world. He is responsible for all aspects of marketing for the firm, including data and analytics, institutional and advisor channel marketing, brand and advertising, investment content, digital, communications, and social media. John is also a member of […]

Panelist Kristin Ganong

Chief Marketing Officer

Kristin Ganong serves as the Chief Marketing Officer at Russell Investments, where she leads the firm’s global marketing teams. She joined the firm in 2024, bringing extensive leadership experience in innovative business, marketing, and digital strategies. Kristin also serves on the Executive Committee. Prior to joining Russell Investments, Kristin was responsible for creating a more personalized, […]

Panelist Pinki Mehta

SVP/MD, Global Marketing and Digital Experience

Pinki Mehta is SVP/MD, Global Marketing and Digital Experience. In this role, she’s responsible for developing and executing strategic marketing programs across Alliance Bernstein’s global asset-management business. Pinki leads brand management; integrated creative, content and digital strategy; operations; and events. With deep experience in digital transformation, Pinki is passionate about building user-centric, data-driven experiences at […]

Moderator Christopher Konowitz

Executive Sales Director, Finance

Chris Konowitz is a member of the FCS Board of Directors and the FCS YMC Steering Committee. He currently holds the position of Executive Sales Director, Finance at Hearst Magazines in New York City. With a decade-long career centered around finance within the media realm, Chris’s career has encompassed roles at the Department of Defense, […]

Presenter Kate Shaw

CEO

Kate is co-Founder and CEO of Living Group, founded in 2004. She has over 20 years of City experience covering investment banking, private client wealth management and hedge fund trading which includes eight years at UBS, latterly sales trading to hedge fund clients. Kate is responsible for Living’s financial services clients and brings extensive, invaluable […]

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