The FCS welcomes the return of Living Group for the 8th annual presentation of its proprietary Living Ratings, a benchmarking report on the brand and digital intelligence of the top Global 100 Asset Managers. In this year’s sneak peek dubbed “Building brand. Building reputation,” Kate Shaw, CEO of Living Group, will present a summary of the report’s findings and then reveal the rankings of the Top 20; the full report will be launched globally later this year.
Living reports that “AI, technology, and responsible business practices are still trending, but the conversation is increasingly about who is – and isn’t – building a brand with strong human-centric foundations. It’s not just about owning a topic anymore; it’s about solidifying your brand’s core. Performance, choice, human-led research, technology, and a clear voice are what will set your brand apart. The key question is: What will make an intermediary and investor choose your asset manager?”
The research presentation will be followed by a panel discussion, featuring:
- John Brockelman, Chief Marketing Officer, State Street Global Advisors
- Kristin Ganong, Chief Marketing Officer, Russell Investments
- Pinki Mehta, Head of Global Marketing & Digital Experience, AllianceBernstein
The panel will be moderated by FCS Board Director Christopher Konowitz, Executive Sales Director, Finance, Hearst Magazines.
This event is free to our members and all our colleagues in the financial marketing community in the U.S. and abroad.
To register for this event on Zoom, click here: FREE REGISTRATION.