FCS MARKETING PARTNERSHIP AWARD

For the 2nd Annual FCS Marketing Partnership Award, Nuveen, led byChief Marketing Officer Tara Giuliano, has been named the winner, along with its agency partners Ptarmigan Media and Forsman & Bodenfors. This award celebrates the exceptional achievement of a marketing partnership that exemplifies innovation, strategic alignment, and outstanding results.

The judging panel selected the partnership for its integrated approach to modernizing the 125-year-old Nuveen brand for a global audience. Working within a fully unified model, the teams blended strategy, creative, and media execution from day one — sharing tools, real-time visibility, and cross-organizational workflows that enabled seamless collaboration across markets.

Together, the partners delivered a globally consistent campaign, building custom high-impact placements across Financial Times, Bloomberg, CNBC, and other leading media platforms. Their work supported more than 15 coordinated campaigns across seven regions, creating a modern, resonant brand presence that drove both efficiency and measurable impact.

AWARD CEREMONY

On behalf of the partnership, Tara Giuliano will accept the trophy at a dedicated Fireside Forum case study presentation during the 26th Annual FCS Race for Kids Summit in Stowe, Vermont, on Monday, January 12.

CHARITABLE DONATION

In Tara’s honor, the FCS is pleased to make a $2,500 donation to the charity of her choice: Chicago Children’s Museum, whose mission is to improve children’s lives by creating a community where play and learning connect.

JUDGING

The judging panel for the FCS Marketing Partnership Award included 11 members of the FCS Board of Directors:

  • Hailey Brent, BNY Wealth
  • Greg Clunies, Ameriprise Financial
  • Tad Fabiaschi, AccuWeather
  • Pasy Govindarajan, Citi
  • Tom Jago, The Ward Group
  • Etienne Katz, IDG
  • Karen List, List Connects
  • Rob Pfeiffer, FOX Business
  • John Toth, Smartology
  • Rachel Tuffney, RT Media
  • Greg Yates, Goldcast

Questions about FCS Awards should be directed to FCS CEO Kevin Windorf.