Living Ratings of Asset Managers 2025

Matthew Slivinski is a Managing Director and the Global Head of Marketing at Carlyle. Mr. Slivinski leads the firm’s brand and marketing efforts, focused on driving client engagement and business growth through innovative brand, digital and content marketing strategies.

Prior to joining Carlye, Mr. Slivinski served as Global Head of Marketing Strategy for Barclays Investment Bank. In this role, he was responsible for all aspects of integrated marketing strategy and execution. His work has been awarded for creative and strategic excellence, including global brand-building campaigns and sports sponsorship activations for Barclays Center, Wimbledon and the WNBA’s NY Liberty team. Previously, Mr. Slivinski worked at Lehman Brothers in Marketing.

Mr. Slivinski received a BS in Political Science from the University of Scranton, where he graduated with honors. He is an active member of the Financial Communications Society, Gramercy Institute, International Advertising Association and sits on The New York Times Advertising Product Council.

Kirti Naik, Head of Brand Experience, joined Neuberger Berman in 2024. Based in New York, Kirti oversees the firm’s Global Brand Experience, driving enterprise-wide marketing innovation and enhanced client experiences across brand, advertising, digital and social media.
 

An award-winning marketing strategist and global brand transformation leader with 25+ years of experience across financial services, fintech, blockchain and luxury sectors, Kirti is known for creating iconic brand campaigns and digital-first strategies that bridge institutional heritage with modern client expectations. Her leadership at BNY Mellon Wealth, Russell Investments and OppenheimerFunds (Invesco) has redefined brand narratives, accelerated business growth and garnered industry acclaim.
 

Kirti frequently lectures students at Baruch College. She also mentors marketers and serves on the nonprofit board of the Financial Communications Society. Her work has been recognized by FCS’s Portfolio Hall of Fame Awards, ThinkAdvisor Luminaries, Webby’s, Brand Innovators and more. Kirti holds an MBA from Columbia Business School.

Laura O’Brien is the Global Head of Communications & Content at State Street Investment Management, the fourth largest asset manager in the world. Laura is responsible for the firm’s content strategy, thought leadership program, external and internal communications, social media, and digital marketing strategies.

Prior to joining State Street, Laura served as the Global Head of Media Relations and Employee Communications at Nuveen, the asset management arm of TIAA. She also managed communications for a decade at Affiliated Managers Group (AMG) and held similar roles at Pfizer and in state government.

Laura has a B.S. from the S.I. Newhouse School of Public Communications at Syracuse University.

As a co-founder of Living, and Chief Creative Officer, Duncan Shaw has over 20 years’ brand and marketing experience for clients such as EY, Citi, HSBC, GE Capital, Morgan Stanley, Russell Investments, State Street and Nomura. During this time, Duncan has gained great insight into many of the current communication challenges within the financial, professional services and technology sectors.

Duncan is also responsible for the development of new creative accounts and continued client relationships, strategic planning on large client projects and oversight of the creative teams in New York, London and Hong Kong.

Kate is co-Founder and CEO of Living Group, founded in 2004. She has over 20 years of City experience covering investment banking, private client wealth management and hedge fund trading which includes eight years at UBS, latterly sales trading to hedge fund clients. Kate is responsible for Living’s financial services clients and brings extensive, invaluable knowledge of the alternative investment arena. She also oversees Living’s financial control and growth strategy in Europe, Asia and America.