FCS WEST’s first-ever virtual event will focus on AI’s impact on traditional SEO and the shift from ranking to relevance. Our theme is “Your Brand Is Invisible to AI: Rethinking Search, Trust & Visibility in a World of Generative Answers.”
Join us on Monday, October 6 when we’ll discuss how leading firms are adapting to Generative Engine Optimization, Answer Engine Optimization, and AI SEO. Our guest speakers will provide actionable insights on how to reframe your online content as a trust signal for AI—not just a tool for driving clicks.
Our speakers include:
- Cynthia Casarez, SEO Manager, Capital Group
- Kate Lindenberg, Vice President, Dynamic Portfolio Strategies
- additional panelists to be announced
Our discussion will cover:
- The turning point when marketers realized SEO had shifted from rankings to relevance
- What it means to move from SEO to GEO, and why it matters now
- How marketers are adapting through schema, conversational content, and relevance engineering
- Why trust—through earned media and citations—matters more than keywords
This is a free event for FCS Members and marketing, communications, and media professionals across the industry. Registration is required.
For more information about FCS WEST, contact chapter president Courtney Phillips of The Daily Upside.
