FCS Financial Marketer of the Year Gala 2025

Stephen Tisdalle is Chief Marketing Officer for Future Standard and a member of the firm’s Executive Committee. In this role, Mr. Tisdalle is responsible for driving the firm’s overall brand strategy and marketing functions globally. He leads the firm on all aspects of marketing disciplines, including brand positioning and design, channel and product marketing, digital strategy, lead generation and commercial PR. 

Mr. Tisdalle, and the marketing teams he has led, are recognized for their award-winning campaigns that deepen engagement with target audiences. He previously served as the Chief Brand and Demand Generation Officer for TIAA and Nuveen Asset Management and was a member of their Executive Operating Committee. Prior to TIAA/Nuveen, he was the Chief Marketing Officer of State Street Global Advisors, where he pioneered and led the Fearless Girl campaign that inserted the brand in the national narrative on changing the composition of publicly traded company boards. Mr. Tisdalle previously served as Senior Vice President and Head of Marketing for OppenheimerFunds, Inc. and its subsidiary, OFI Global. He has a broad range of experience in various senior leadership roles in brand and advertising at both Ogilvy and Saffron Brand Consultants. He also has significant business strategy and change management experience from his roles at IBM and PwC Consulting, in both the U.S. and the E.U.

He earned his MA in History from the University of California, Los Angeles and his BA (Hons) in History from the University of British Columbia.  Mr. Tisdalle serves on the Board of Directors for Rock the Street, Wall Street and on the Board of Trustees for Park Street School

Tara Giuliano is Chief Marketing Officer of Nuveen and a member of the Executive Management Team. She oversees a marketing team that develops and executes go-to-market plans aimed at acquiring, retaining and expanding client relationships while producing compelling investment stories that distinguish Nuveen from competitors. Prior to joining Nuveen in 2018, Tara held senior marketing roles at UBS Asset Management, Morningstar, Allianz Global Corporate & Specialty and Nationwide. She was named Chief Marketing Officer of the Year by WealthManagement.com and has received numerous awards for leading Nuveen marketing programs. Tara graduated with a B.S. from The Ohio State University and an M.A. in Communications from DePaul University. She serves on the Marketing Steering Committee for the Investment Management Education Alliance and is also a board member of the Chicago Children’s Museum.

Richard Parkinson serves as chief brand and GRI marketing officer and is responsible for the design and performance of Prudential Financial brand and marketing strategy, driving growth for its global businesses and bringing the company’s purpose to life. Parkinson and the team lead and manage brand advertising, media buying, sponsorship and social media for Prudential and PGIM. The team also comprises in-house creative talent to keep our brands fresh and memorable. All this is driven and supported by the teams in marketing analytics and insights, customer experience and operations. It is designed to ensure every customer interaction counts and helps the business grow. Before joining Prudential, Parkinson served as global creative director for the worldwide marketing agency Archetype. During his time there, he led brand position and purpose work for clients such as AVEVA, SunTrust/ Truist, SoftBank, Vodafone, IBM, Precisely, and other high-growth tech and software companies. Parkinson also has a track record of entrepreneurial success, having run his own brand business—IncrediBull—which he sold in 2015. His client portfolio included Nokia, Skype, NCR, HP, Royal London, RSA and BT. Parkinson earned a B.A. in business from Anglia Ruskin University where he graduated with honors.