How Corporate Reputation Drives Brand Equity

Anita Liskey is a seasoned marketing and communications professional with a wealth of experience in elevating brand presence and managing corporate reputation. Currently serving as the Senior Managing Director at CME Group, she spearheads global brand marketing and communications strategies for the leading derivatives exchange. With a strong foundation in journalism, Anita has a knack for storytelling that simplifies complex financial concepts for diverse audiences. Her leadership has garnered CME Group recognition as the world’s most valuable exchange brand. Beyond her corporate role, Anita is deeply involved in community initiatives, supporting the arts and education through various boards and committees. Her accolades, including a top woman in public relations award, highlight her commitment to excellence in the field. Anita’s expertise spans crisis communications, change management, and strategic planning, making her a valuable asset in any organization.

With over 18 years of experience in the financial services industry, Deana Lewis brings a wealth of expertise in marketing and communications. As Chief Marketing Officer at The Mather Group (TMG), she spearheads all marketing initiatives and communication strategies, maintaining a steadfast focus on a client-centric approach.

Before joining TMG, Deana was Head of Client Experience at Moonstone Asset Management, where she enhanced client engagement. Previously, she was Head of US Intermediary Marketing at Northern Trust Asset Management, where she led strategic marketing initiatives and cultivated key relationships.

Outside of work, Deana is passionate about traveling, cooking, and spending quality time with her family. She is a proud mother of two and loves creating memorable experiences with them.

Grace Wood is the Brand Director shaping tastytrade’s voice in retail finance. A strategist and storyteller, she’s redefining how fintech brands earn trust through honesty, creativity, and clear communication. With a background spanning brand, comms and digital strategy, Grace has led award-winning campaigns across agencies and financial platforms – ensuring brands feel more human, relatable, and real.

Michelle Lynn joined Bloomberg as Head of Global Data Science and Insight for the media organization. In this role, she oversees a team responsible for understanding and activating Bloomberg's audience. Michelle also leads the development of BloombergAiQ, Bloomberg's proprietary audience and content platform for insights and activation. Prior to that, Michelle was the Chief Insight Officer at Dentsu Aegis Network, where she oversaw research, insight and digital analytics while driving thought leadership and agency point of view on audiences and data strategy. The chief architect of many custom studies and research tools, Michelle’s talent is in leveraging data to help brands connect with consumers in a world of constant distraction. For Carat, she developed the Consumer Connection System (CCS), a suite of tools that offered a single source measurement of consumer’s interaction and engagement with a broad range of touchpoints. She also developed industry studies such as “Born to Be Wired” which was the first study to show that Millennials were spending more time with the Internet than TV, “Never Ending Friending,” a breakthrough study on social networking and the Momentum Effect, and was a key contributor to “New Shopper Journeys,” a groundbreaking global research collaboration with MSFT which sought to identify the most influential factors behind a consumer’s purchasing decisions across five retail verticals. Most recently Michelle created The Millennial Disconnect which encourages marketers to go beyond obvious millennial stereotypes to forge deeper connections with the largest living generational cohort. Michelle is recognized industry-wide as a leading consumer research expert winning Ad Age’s Media Maven award as well as the Advertising Research Foundation's Great Mind Award for Quality in Research.