The Financial Communications Society (FCS) announced last night that Nuveen and Tara Giuliano, Chief Marketing Officer, have been named the 2025 FCS Financial Marketer of the Year.
The award was presented during an award ceremony at the New York Yacht Club during a sold-out gala dinner. A panel of 17 senior marketing executives reviewed this year’s diverse array of submissions. The panel also recognized as runners-up Prudential Financial and Richard Parkinson, Chief Brand & Marketing Officer (first runner-up), and Future Standard and Stephen Tisdalle, Chief Marketing Officer (second runner-up), for their marketing accomplishments in 2025.
The judges recognized Nuveen’s efforts in redefining its global brand in 2025 and elevating its position in markets around the world. Guided by extensive research and a clear strategic vision, Tara Giuliano spearheaded the firm’s new global platform, “Invest Like the Future Is Watching,” bringing a modern, unified identity to a 125-year-old brand. Her ability to align teams across regions, inspire a campaign that resonates universally, and deliver measurable gains in awareness, engagement, and consideration, exemplifies why she is being recognized with this year’s honor.
The Judging Panel for the 20th Annual FCS Financial Marketer of the Year Award included:
- Tom O’Neill, Senior Director, Integrated Creative Management, Ally Financial
- Marie O’Neill, Senior Vice President, Marketing, Ameriprise Financial
- Neil Siegel, Chief Marketing Officer, Antares Capital
- Emily Pachuta, Chief Marketing Officer, Ascensus
- Paula Pullano, Global Head of Marketing, BNY Investments & Wealth
- Matthew Slivinski, Global Head of Marketing, Carlyle
- Rodes Ponzer, Chief Marketing Officer, Crowd Street
- Sarah Estwick, Head of Marketing, North America, Invesco
- Rebecca Krollman-Kniesel, Chief Marketing Officer, Jennison
- Marisa Mulvihill, Head of Brand, Sr. Managing Director, Lord Abbett
- Krista Phillips, Chief Customer & Transformation Officer, M&T Bank
- Cheryl Gilberg, Chief Marketing Officer, Mizuho
- Bill Anstadt, Executive Director, Head of Brand & Design, Morgan Stanley
- Devin Kerr, Global Head of Marketing, Workflow & Insights, Nasdaq
- Henry Detering, Chief Marketing Officer, Neuberger Berman
- Kelly Fredrickson, Head of Global Brand & Public Relations, T. Rowe Price
- Monique Le, Global Head of Marketing, TCW
The Judging Day co-sponsors were FOX Business and The Wall Street Journal | Barron’s Group. The Gala was sponsored by CityWire, Forsman & Bodenfors, Future Standard, McCann, Nativo, Nuveen, and Prudential.
The FCS Financial Marketer of the Year Award recognizes the marketing executive and organization whose marketing strategy and strong performance provides an inspiring example of how marketing and communications can advance a financial services firm’s business objectives and elevate the standard for exceptional work through innovation, creativity and impact in the marketplace.
In recognition of the Gala’s 3 honorees, the FCS donated a total of $5,000 to 3 children’s charities they selected: Chicago Children’s Museum; Take It To The Top; and Rock The Street, Wall Street.
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