On Monday, March 16, the FCS will again partner with Integreon to present a free virtual event on another pressing challenge for financial marketers: “Proving Marketing Value in a Margin-Squeezed World.”
this panel discussion will examine how marketing leaders can demonstrate real business value in an environment defined by margin pressure, cautious spending, and unpredictable demand. Our panel will share practical perspectives on how marketers can defend, prioritize, and optimize investment when every dollar is scrutinized.
The conversation will be led by:
- Peter Amadeo, SVP, Head of Partnerships Production, Citi
- Amanda Curran, SVP/MD, Head of Strategic Delivery and Marketing Operations, AllianceBernstein
- Andrew Lewkowicz, SVP, Strategy & Business Development, Integreon
Topics will include:
- What “marketing ROI” really means when growth is uncertain and buying cycles are volatile
- Which metrics and performance signals matter most to the C-suite under budget pressure
- How teams can drive impact with fewer resources—through smarter operating models, automation, and external partners—without sacrificing effectiveness
Join us for a candid discussion on how to quantify impact, sharpen focus, and make smarter investment decisions when margins are tight and expectations are high. Whether you’re leading marketing, operations, or strategy, this session will provide practical frameworks and real-world insight to help you prove value, protect budget, and position marketing as a driver of durable growth.
