The FCS is excited to partner with first-time sponsor Magnet for our next Cocktails with Content at the New York Yacht Club. Join us on Tuesday, April 21 for “From Campaigns to Content Engines: How Trust Can Drive Revenue,” featuring a panel discussion with:
- Tracy Shaw, Head of Engagement Strategy, Equitable
- Laine Zalac, VP, Brand Marketing, PIMCO
- Craig Lubman, VP, Head of Financial Services Practice, Magnet
The conversation will be moderated by Doug Melville, a Forbes Contributor on Leadership.
The Q&A will focus on how marketing leaders are addressing the increased pressure to prove revenue impact as budgets tighten and trust shifts toward peers, creators, and AI-driven answers. Against this backdrop, many financial institutions remain stuck in “campaign mode”—episodic launches and disconnected content that never compounds.
Our panel will explore the shift to content engines: always-on, strategy-led systems that turn content into a compounding asset. We’ll discuss how leading brands:
- Align content with measurable ROI
- Strengthen trust through executive and advisor voices
- Build the governance and measurement needed to operate effectively in a regulated environment
In gratitude to our panelists, the FCS will donate $1,000 to a children’s charity of their choosing.
We look forward to welcoming you to another special evening of camaraderie and conversation at the New York Yacht Club. We encourage you to reserve your tickets early; ticket prices increase on April 17.
