FCS Boston is back! And we’re thrilled to again be partnering with Prosek to stage a Cocktails with Content event in their offices on Wednesday, May 27. The topic will be “Nailing the Narrative in the Age of AI” and we’re putting together a great line-up of marketers to drive the conversation.
In fintech and financial services, narrative is more than positioning—it’s a growth driver. And as AI accelerates content creation and competition for attention intensifies, the bar for clarity and credibility has never been higher. The firms that stand out are those that can translate complex, regulated ideas into compelling, differentiated stories, while also using AI themselves responsibly to scale and sharpen their marketing efforts.
To learn more about the role of the narrative today, we’ll hear from these panelists:
- Marissa Murray, Head of Global Content, BNY Investments
- Allison MacLeod, Chief Commercial Officer, Flywire
- Additional panelist to be named
Moderated by Bea Broderick, Managing Director, Prosek, the discussion will explore how financial services leaders are approaching narrative from both sides: crafting credible stories about AI, and using AI as a tool to inform, personalize, and amplify marketing and communications.
In gratitude to Prosek as our exclusive programming partner, the FCS will donate $1,000 to the children’s charity of their choice.
We look forward to seeing you on May 27 at Prosek.
For more information about FCS Boston, you’re encouraged to reach out to our chapter president Casey Fuller of People Inc. and vice president Rebecca Schmidt of Water & Wall.
