The FCS is proud to again partner with Integreon to present a free virtual event on another timely topic: “Remaining Creative in an AI-Enabled World.” With AI capabilities exploding — and becoming more deeply embedded in creative workflows — marketers are faced with an important question: How do we take advantage of what AI can do without sacrificing what humans do best?
Our panel will explore where AI is genuinely improving creative outcomes, where human judgment remains essential, and how marketing organizations can find the right balance between speed, efficiency, quality and creative integrity.
Panelists include:
- John Renz, Head of Creative at Prudential Financial
- Wylie Kain, Head of Brand at American Century Investments
- Additional panelist to be announced
The conversation will be moderated by Andrew Lewkowicz, SVP, Strategy & Business Development, Integreon. Topics will include:
- How is AI changing the creative process — and is it producing better creative?
- Where can AI add the most value without diminishing human originality and judgment?
- How can marketing teams increase output without becoming overly reliant on AI?
- What does it take to move from individual experimentation to enterprise-wide implementation?
- What new skills will creative, marketing and technology teams need as AI becomes increasingly embedded in their work?
Join us on Wednesday, September 23 at 12 noon ET for a candid conversation with our panel of veteran financial brand marketers. This event is free to all. (It will be recorded and available on demand on this webpage.)
In appreciation of our panelists’ participation, the FCS will donate $1,000 to a children’s charity selected by consensus of the speakers.
