FCS New York is excited to kick off the fall event season with a CMO Spotlight event featuring Michele Barlow, Managing Director, Head of Enterprise Marketing, Bank of America. On Wednesday, September 30, we’ll be hosted by OUTFRONT at their midtown offices, where Michele will be interviewed by Nick Brien, CEO of OUTFRONT.
As the Official Bank of FIFA World Cup 2026, Bank of America spent the summer activating one of the biggest sports partnerships in the world — extending across advertising, fan experiences, community programs and its much-talked-about BofA Fan Bands, with more than 700,000 distributed in the tournament’s first two weeks.
Against that backdrop, our event will explore the opportunities and challenges of enterprise marketing today: building a distinctive brand, turning major partnerships into meaningful consumer engagement, connecting creativity with business strategy, and keeping a 69-million-client brand relevant across audiences and channels.
Bank of America has built its brand around a simple question: “What would you like the power to do?” This conversation will offer the FCS audience a fresh perspective on the power — and responsibility — that comes with stewarding a brand of such scale and reach.
In gratitude for Michele’s participation, the FCS will donate $1,000 to a children’s charity of her choice.
Seating is strictly limited. We encourage you to reserve your tickets early.
