Deidre Campbell is expert at strategic communications programming to advance business goals and transform brands. Deidre specializes in communicating an organization’s values and impact as well as driving integrated marketing communications programs micro-targeted to key stakeholders. Grounded in metrics and measurement, Deidre designs results-oriented programs that draw from a mix of skill sets including corporate/executive communications, corporate social responsibility, stakeholder mapping, research development and benchmarking, thought leadership development, content creation, digital applications, and social and traditional media relations. For the last 20 years, Deidre has developed insights into the needs, trends, and interests of this evolving sector working broadly across its landscape. Her experience includes consumer banking, private banking/wealth management, retail insurance, reinsurance, global insurance brokerage, secondary market support, trading platforms/technologies, hedge funds, professional associations, financial information/data firms, enterprise risk management, commercial finance and accounting. From start-up agencies to mid-tier boutiques to global PR firms, Deidre has worked with some of the finest names in the sector including Accenture, AIG, Aon Corporation, BNY Mellon, JP Morgan Chase, Lloyd’s of London, Mastercard, PwC, Swiss Re, UBS, and XL Capital.