Why the Brand Halo Matters by Kevin Windorf, CEO, FCS; CMO, 2112 Communications In financial services, brand reputation has always been a fragile asset. Something you’ve built, cultivated, and invested in over decades can be vulnerable to rapid and sometimes immediate erosion. Today, as AI reshapes how people discover, evaluate, and engage with brands, protecting […]

Winners to be celebrated at FCS RFK Marketing Summit in Stowe, VT Nominations are now open for the FCS Leadership Award, the FCS Brand Reputation Award, and the FCS Marketing Partnership Award. These awards offer a unique opportunity for senior marketing executives, their brands, and their dynamic partnerships to be recognized on a national stage. […]

With the start of our new fiscal year, the FCS has confirmed that the current membership pricing structure will remain in place through the remainder of 2025 and all of calendar year 2026. Corporate Membership We offer three tiers for Corporate Membership ($5,000; $7,500; $10,000); each level covers an unlimited number of employees. [Note: employees […]