The next-gen marriage of data and science is no longer limited to early pioneers like IBM’s Watson or “born-digital” companies like Amazon, Google, Facebook and Netflix. Predictive analytics, machine learning, and artificial intelligence are being successfully leveraged across the financial services industry to reduce risk, enhance security, increase transparency and improve operational efficiency. Savvy financial marketers are testing the waters to understand how these advances, in combination with strategies like fully integrated marketing automation and account-based marketing, can help them market smarter, faster and with greater return on investment.
Our panelists will discuss:
- Early wins & lessons learned
- Championing marketing transformation and gaining stakeholder buy-in
- Happy side-effect of Increased alignment with sales
- The impact of new marketing techniques on budgets and staffing strategies
- Delivering on the promise of an exponential increase in customer behavior data
- Optimizing and scaling increasingly complex marketing tech stacks
