Branden Jones, CMO, Aladdin by Blackrock

FCS New York turns the spotlight onto Branden Jones, Managing Director, Chief Marketing Officer for Aladdin by BlackRock for an in-person breakfast event on April 18 at the New York Yacht Club. Branden will be interviewed by Lauren Young, Editor for Digital Special Projects at Reuters, our programming partner for this event.

  • As a central processing system for investment management, Aladdin integrates and connects functions that help manage money. From portfolio management and trading to compliance, operations, and risk oversight, Aladdin brings together people, processes, and systems to help support a seamless investment process.

Branden will discuss The Way Forward: 6 Tech Forces Driving Transformation. This new content focuses on the technological trends that are shaping the future of the asset manager/asset-owner industry; the campaign behind it launched in mid-March.

In gratitude to Branden, the FCS will donate $1,000 to the children’s charity of his choice: Metropolitan YMCA of the Oranges, an organization dedicated to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility which, ensures that every individual has access to the essentials needed to learn, grow and thrive.

Join us for an in-depth conversation about Aladdin’s marketing strategy for delivering this advanced tech solution across the asset management industry.

  • Start April 18, 2024 08:30 AM EDT
  • End April 18, 2024 09:30 AM EDT
  • Location New York Yacht Club 37 West 44th Street NYC


  • Members$95
  • Young Members Circle$85
  • Branded table of 10$1000
  • Non-Member$125
  • Ticket prices increase $25 per person on April 16.
  • No refunds after April 16.
  • The Club has a strict dress code: NO JEANS.


Guest Speaker Branden Jones

Chief Marketing Officer

Branden Jones is the Chief Marketing Officer for Aladdin by BlackRock. He is responsible for defining and executing the marketing strategy to support Aladdin’s overall business growth goals and oversee all aspects of daily operations across marketing activities for the Aladdin business. Branden has more than 20 years of experience in enterprise and cloud go-to-market strategy, and software-as-a-service […]

Interviewer Lauren Young

Digital Special Projects Editor

Lauren Young Reuters From retirement to real estate, Lauren Young (@LaurenYoung) has covered all aspects of personal finance and workplace topics for the past two decades, most recently at Reuters, where she is the editor of digital special projects and recently was recognized as a Journalist of the Year for a social media series on […]