“Artificial Reality: Standard Marketing Plans Do Not Apply”

Nancy is the head of marketing for the corporate, commercial and institutional client segments at Bank of America.  She and her teams develop and deploy the advertising, conferences, sponsorships, thought leadership, digital, social media, and event programming for the firm globally. Following the acquisition of Merrill Lynch, Nancy led the Bank’s merger integration team that was responsible for re-branding the same businesses – and coordinated the development and implementation of the strategy to migrate to a single, global brand.  Prior to Bank of America’s acquisition, Nancy led various strategic programs and functions for Merrill Lynch, all aimed at growing the firm’s institutional client-facing businesses.  She oversaw business planning and strategic initiatives as the chief operating officer for global sales; headed up client strategy for the global prime brokerage business; built-out the operating and marketing infrastructure to grow the commercial real estate investment business; and, in a joint venture with Goldman Sachs, worked to establish BondBook, an electronic marketplace for trading fixed income securities. Nancy began her career with Merrill Lynch in the Treasurer’s office, where she held various positions with responsibility for managing the firm’s funding programs, subsidiary capital planning, currency exposure management, and operations reengineering. Nancy is a graduate of Ohio University and Harvard Business School’s Program for Management Development.

Jill Sherman leads GroupeConnect’s social practice across North America. She holds a patent in social commerce and is a critical part of the agency’s business, which currently provides social media scope — channel expertise, social analytics, social CRM, crisis management, content-for-social strategy — to 70% of its national client base. Jill’s team is cross-capability, and develops integrated social, content, influencer and engagement strategies. She is responsible for the strategic assessment, planning and execution of social and content marketing programs for national and global brands, including financial services, CPG, automotive, retail, lifestyle, health and education. Jill also develops and evangelizes agency POVs while synthesizing and contextualizing the impact of trends for both the agency and clients, and partners with ELT to vet new business and client growth opportunities. She also manages to find time to mentor strategic leaders and sponsor their growth opportunities within the organization.

Robert Green has worked as an executive in film, television and digital content for over 15 years. With experience ranging from overseeing development of such films as STUART LITTLE and GLADIATOR, to launching and managing production of HuffPost Live and digital content at Conde Nast Entertainment, Green has established a worldwide reputation for successfully developing and producing exceptional content. Today, Green is Chief Creative Officer of Ripple Collective, an innovation and creative services firm dedicated to envisioning and accelerating purpose-driven brands. At Ripple, Green has continued his reputation for excellence by developing and producing content for clients such as REBECCA MINKOFF, EVERYTOWN FOR GUN SAFETY, PILOT PENS, BANK OF AMERICA, and many more. Green currently resides in New York City with his wife, the artist and photographer Jill Greenberg, and their two children.

As SVP Group Creative Director at GroupeConnect, a Publicis Groupe Agency, Jim leads the creative team that creates engaging content and experiences across all digital channels for Bank of America. He has spent over 20 years in digital advertising, elevating some of the world’s best known brands such as Proctor & Gamble and General Motors. The past 4 years have been spent pushing innovation and digital boundaries within the financial industry.