Building What’s Next: Marketing Redefines the Possible

FCS New York, in partnership with Bloomberg Media, presents Building What’s Next,” a Cocktails with Content program exploring how senior marketing leaders are turning a period of profound transformation into an opportunity to rethink what’s possible.

  • AI is reshaping workflows. Leadership priorities are evolving. Market dynamics are shifting. New channels are changing how brands connect with audiences. And expectations for growth continue to rise.
  • For marketing leaders, the challenge extends beyond responding to change. It’s about determining where transformation can create opportunity — and how to translate that opportunity into action.

To bring this topic to life, we will stage a panel discussion, featuring:

  • Traci Spiegelman, Vice President, Global Media, Mastercard
  • Laura Jones, Vice President, Head of Media & Content Strategy, VanEck
  • Julie Parish, Managing Director, Chief Marketing Officer, Nomura Asset Management International

Our moderator will be Sheevani Raikundalia, Executive Head of Financial Services Advertising Sales, North America, Bloomberg Media. (Sheevani also serves on the Executive Committee of the FCS Board of Directors.)

The conversation will explore where leaders are investing, how they are applying AI and emerging capabilities, and how a changing media landscape — including the growth of commerce media — is creating new ways to engage customers and build relevance.

Join us on Tuesday, October 6th at the New York Yacht Club’s famed Model Room for another memorable FCS event.

In keeping with the FCS commitment to giving back, FCS will make a $1,000 donation to a children’s charity selected by the panel.

  • Start October 6, 2026 04:30 PM EDT
  • End October 6, 2026 06:30 PM EDT
  • Location New York Yacht Club 37 West 44th Street NYC

Tickets

Speakers

Panelist Traci Spiegelman

Vice President, Global Media

Traci Spiegelman is Vice President, Global Media, at Mastercard, which she joined in 2017.

Panelist Julie Parish

Managing Director, Chief Marketing Officer

Julie is Chief Marketing Officer of Nomura Asset Management International, responsible for shaping the firm’s brand and marketing strategy across wealth and institutional client segments. In this capacity, she oversees client marketing, brand, and digital strategy; corporate communications, events, and creative functions designed to deepen client engagement and drive growth. A seasoned marketing leader, Julie […]

Panelist Laura Jones

VP, Head of Media & Content Strategy

Laura Jones is VP, Head of Media & Content Strategy, VanEck, which she joined in 2015.

Moderator Sheevani Raikundalia

Executive Head of Financial Services Advertising Sales, NA

Sheevani Raikundalia, Executive Head of Financial Services Advertising Sales, North America, Bloomberg Media, which she joined in 2019.

Sponsors