The Marriage Between Research and Creative Marketing

FCS Boston is excited to return to in-person events with a dynamic breakfast panel on November 16th hosted at GroupeConnect. “The Marriage Between Research and Creative Marketing” will be a compelling conversation as we bring together marketing experts from both the financial client and agency sides to discuss how data is being used to inform creative strategies.

Our panelists will include:

  • Matthew Black, SVP, Head of Brand Activation, Advertising and Video, Bank of America
  • Kristine Giarrusso, Director, U.S. Strategic Campaigns, Columbia Threadneedle Investments
  • Nicole Rachanow-Garvin, Group Creative Director, Publicis Sapient

Our moderator will be Lacy Garcia, Founder & CEO of Willow, a fintech education platform that helps financial advisors grow their business with women and under-represented investors through financial life coaching. Lacy has been featured on NBC’s Today show.

For industry friends based in the Boston area who have yet to join the FCS or to renew their membership, we’re offering a special one-time price ($200) that includes a ticket to the November 16th breakfast plus a one-year membership (that’s a $300 total value).  To take advantage of this offer, please contact FCS Admin Coordinator Marisa Jago.

FCS Boston president AnneMette Bontaites of the Wall Street Journal | Barron’s Group will announce the chapter’s 2022 charitable donation at the event: a $1,000 donation to Rawkstars. For more information or to get involved with FCS Boston, feel free to contact AnneMette directly or reach out to chapter VP Melissa More of Dotdash Meredith.

Our thanks to GroupeConnect for making this event possible.

  • Start November 16, 2022 08:00 AM EDT
  • End November 16, 2022 10:00 AM EDT
  • Location GroupeConnect 40 Water Street 16th floor Boston

Speakers

Panelist Matthew Black

SVP, Head of Brand Activation, Advertising and Video

Matt Black is currently Senior Vice President at Bank of America, where he leads the Centers of Excellence for Advertising and Video, providing best-in-class creative strategy, execution and integration across the company.  Matt began his career at Bank of America in 2007 in Brand Strategy and Management, where he led strategic planning for Global Marketing […]

Panelist Kristine Giarrusso

Director, U.S. Strategic Campaigns

Kristine is a Marketing Director at Columbia Threadneedle Investments, where she oversees and manages strategic marketing initiatives. In her current role, she leads complex content development projects and multi-channel campaigns that support the firm’s investment capabilities, products and value-add programs. Kristine’s career at Columbia Threadneedle spans more than 20 years. In that time, she has […]

Panelist Nicole Rachanow-Garvin

Group Creative Director

Nicole is a Group Creative Director at Publicis Sapient and leads the Experience Design practice for Financial Services East. She joined Sapient in 2022 to help build out the strategy for the Experience Design craft and provide mentorship for the design team. She is responsible for planning and building out the  Experience Design CoE, staffing, […]

Moderator Lacy Garcia

Founder & CEO

Lacy Garcia is the Founder & CEO of Willow (trustwillow.com). Willow is a financial technology and guidance platform that helps financial institutions and advisors better serve the New Majority of investors: women, the next generation, and underrepresented groups. Lacy and Willow are frequently featured in the media and podcasts, including: The TODAY Show, Cheddar News, […]

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