How AI is Reshaping Marketing Creativity & Content

FCS Boston is excited to present a Cocktails with Content reception on “How AI is Reshaping Marketing Creativity & Content.” Join us on Monday, February 12, from 4:00pm-6:00pm, for this important conversation, featuring a panel of marketing professionals currently working with AI. We’ll be hosted by Prosek Partners at their Boston office, where we’ll enjoy beer, wine and refreshments.

Our immersive discussion will explore how AI is reshaping creativity and content generation in the world of communications and marketing. We’ll uncover the impact of AI on storytelling, on human efficiency and team dynamics, the integration alongside other tech platforms,  the need for ethical boundaries, and much more. And we’ll examine the transformative role AI continues to play in shaping the marcomms landscape, including real-world examples from our panelists, who include:

  • Beth Bamonte, Director of Analyst Relations at IBM
  • Eui-Hong (Sam) Han, Director, AI/ML and Advertising Technology, at The Washington Post
  • Lynda Koster, Managing Partner & Co-Founder of Growthential

The discussion will be moderated by Bea Broderick, Managing Director, Boston, for Prosek Partners.

Sponsorship packages are available for this event; please contact FCS CEO Kevin Windorf. We’re also offering a special ticket package: join us as a Content Champion and receive 5 tickets for $1,000. Your support will be acknowledged prior to and at the event.

This event will be a wonderful opportunity for the FCS community in Boston to connect in-person for the first time in 2024, following last September’s very successful Cocktails with Content event.

For more information about FCS Boston, please contact chapter president AnneMette Bontaites of Yahoo Finance or vice president Melissa More of Fortune.

  • Start February 12, 2024 04:00 PM EST
  • End February 12, 2024 06:00 PM EST
  • Location Prosek Partners 101 Federal Street Boston


Panelist Eui-Hong (Sam) Han

Director, AI/ML and Advertising Technology

Sam Han is Director, AI/ML and Advertising Technology, at The Washington Post, which he joined in 2021.

Panelist Lynda Koster

Managing Partner & Co-Founder

Lynda Koster is the Managing Partner at Growthential, which she co-founded in 2020.

Panelist Beth Bamonte

Director of Analyst Relations

Beth Bamonte is Director of Analyst Relations at IBM, which she joined in 2011. She is also ANA Business Marketing NYC.

Moderator Bea Broderick

Managing Director, Boston

Bea Broderick is Managing Director, Boston for Prosek Partners, which she joined in 2011.