FCS Charlotte opens its 2018 luncheon series with a focus on Branded Content. Our panel of experts will delve into the integrated roles of "Storytelling, Distribution, and Measurement."
Join us for a compelling opportunity to learn from senior marketers at leading financial brands during a wonderful luncheon at the sleek Foundation for the Carolinas. The event is also a great time to network and meet your industry peers.
VP, Brand Marketing
Yogini Biswas serves as the Head of Brand Marketing for Brighthouse Financial, established by MetLife, Inc. in 2017. It is a leading provider of annuity and life insurance solutions. She is responsible for setting the brand’s vision and marketing strategy to support the company’s business goals, including communications, design, media and content. Throughout her career, […]
Senior Director, Consumer Marketing and Research
Jennifer joined Ally in 2010 and is responsible for acquisition marketing strategy, including long-term strategic planning, brand strategy, prospect targeting, product positioning, channel optimization, national campaign development, media planning and program measurement.
Sr. Manager, Digital Content Strategy
Megan is the Sr. Manager, Digital Content Strategy at American Express. She leads the distribution strategy for content marketing efforts across Global Commercial Services, ensuring American Express creates and reaches business decision makers with content that helps them get business done. Megan also has content marketing experience from the publisher perspective. Before joining Global Commercial […]
Head of WP BrandStudio
Annie heads up The Washington Post’s in-house creative agency, WP BrandStudio, where she shepherds inventive multimedia programs for hundreds of major brands. In just the past two years, she has built the team out to 4x the revenue, staff and number of advertisers, garnering a slew industry accolades from leading organizations, including Digiday, OMMA, Pearl, […]
