What It Takes To Win At Cannes

Lessons From The Judges

The FCS is excited to present a special bonus edition of our Members Only Virtual Event Series (MOVES), bringing together some of the industry’s most accomplished creative leaders for a behind-the-scenes conversation about the world’s most prestigious advertising awards competition: the Cannes Lions International Festival of Creativity.

Our featured speakers:

Jennie Platt, Chief Marketing Officer, TD Bank, U.S. (Moderator)
Nicolas Piris, Global Head of Strategy & Client Marketing, Bloomberg Media; Cannes Lions Judge
Nancy Crimi-Lamanna, Chief Creative Officer, TBWA Canada; Cannes Lions Judge
Kallana Warner, VP, Performance Marketing & Media Strategy, Mastercard; Cannes Lions Judge

For financial marketers, winning creative recognition can seem especially elusive. Regulatory requirements, complex products, and highly competitive markets can make breakthrough ideas harder to execute than in almost any other category. So what separates good work from award-winning work? And what can financial brands learn from the campaigns that rise to the top?

In this candid conversation, Jennie Platt will turn the tables on our panel of Cannes Lions judges, asking them how they evaluate creative excellence, what consistently distinguishes winning campaigns, and how marketers in financial services can elevate their own work without sacrificing compliance, clarity, or commercial impact.

Among the questions we’ll explore:

What qualities consistently separate Cannes-winning campaigns from the thousands that don’t make the cut?
Can financial services brands compete creatively with categories that seem to have far fewer constraints?
What practical lessons can marketers apply immediately to develop more distinctive, memorable, and effective campaigns?

Whether your focus is brand strategy, creative development, content, digital marketing, or advertising, you’ll enjoy this fast-paced conversation for its fresh ideas about creating work that can stand out in financial services.

This complimentary program is available exclusively to FCS Members. Register today to reserve your place for this timely discussion.

Not yet an FCS member? Access to exclusive virtual events like this is just one of the many benefits of membership. Join the FCS and become part of the premier community for financial marketing, communications and media professionals.

Start August 10, 2026 11:00 AM EDT
End August 10, 2026 11:45 AM EDT
Location ZOOM

Tickets

Speakers

Moderator Jennie Platt

Chief Marketing Officer

Jennie Platt is Chief Marketing Officer at TD Bank U.S. In this role, she oversees Brand, Integrated Marketing, and Marketing Transformation and Delivery in the U.S. Jennie leads a team of 200+ dynamic professionals responsible for brand advertising; sponsorships; creative services; product, customer, and digital marketing strategy; and distribution and regional marketing programs. Jennie joined […]

Jennie joined TD from Citi, where she most recently served as Head of Customer Marketing for the U.S. Consumer Bank. In this role, Jennie led an organization of 150+ marketers responsible for the end-to-end customer marketing strategies across the U.S. Cards, Retail Bank, and Wealth Management businesses, focused on delivering personalized, omni-channel communications to drive customer engagement.

Prior to this role, Jennie held various leadership positions within Citi’s U.S. Consumer Marketing organization, managing high priority client segments and marketing programs to drive customer loyalty and retention. From 2012-2019, she led New Product Development & Innovation for Citi Cards where she managed an innovation operating model; led growth strategies; and developed new card products, capabilities, and partnerships. Prior to joining Citi, Jennie spent 11 years at American Express, where she held a variety of partner management, product management, and marketing positions in both the Corporate Services and Consumer Services divisions.

Jennie is passionate about diversity and inclusion. She serves as Chair of TD’s enterprise-wide Forever Proud Executive Steering Committee and is the 2SLGBTQ+ Area of Focus Executive Lead for the Bank’s Inclusion & Diversity Leadership Council. At Citi, she served on the Global Pride Affinity Steering Committee, championing work to drive visibility and connection among Citi’s 2SLGBTQ+ colleagues and allies. Jennie’s work in the space earned her the #15 spot on INvolve’s 2024 and 2025 Outstanding Executives Role Model lists.

Jennie serves on the Board of Directors for the TD Charitable Foundation and the Board of Advisors for the Boston Bruins Charitable Foundation. In 2025, she was honored with the FCS Leadership Award from the Financial Communications Society.

Jennie holds a B.A. from Princeton University and an M.B.A. from New York University’s Stern School of Business. She resides in Brooklyn, New York with her wife and two young daughters.

Panelist Nicolas Piris

Global Head of Strategy & Client Marketing

Nicolas Piris is Global Head of Strategy & Client Marketing at Bloomberg Media, which he joined in 2018.

Panelist Nancy Crimi-Lamanna

Chief Creative Officer

Nancy Crimi-Lamanna is the Chief Creative Officer (CCO) at TBWA Canada; she joined FCB Canada in 2015.

Panelist Kallana Warner

VP, Performance Marketing & Media Strategy

Kallana Warner is VP, Performance Marketing & Media Strategy, at Mastercard, which she joined in 2026.