Marketing Transformation: Strategies For Success In The AI Era

Sherry Graziano is head of digital, client experience, and marketing for Truist, responsible for creating shareholder value through brand awareness and consideration, client growth and engagement, and digital adoption for the company’s more than 15 million clients. Her team’s mission is to deliver seamless, personalized, and empowered client and teammate experiences that attract and strengthen relationships, build community and client trust, and deliver on Truist’s purpose, including caring for seven million digitally active clients, and two million daily mobile interactions. Graziano is a member of Truist’s Operating Council.

Prior to her current role, Graziano led digital and care center banking for Truist. This included daily operations of Truist Care Centers, IVR and agent-assisted channels across 120 million client interactions annually. Graziano also previously served as director of digital commerce for Truist, where she led the implementation of innovative digital growth strategies. She has held leadership positions in mortgage, including sales strategy, operations, and transformation. Graziano has 20-plus years’ experience in financial services, building and leading high-performing teams across digital commerce, mortgage, operations, and business transformation.

Graziano serves on the board of directors for Truist Foundation, Apparo IT for Nonprofits, Rollins College AI-EDGE, and Akoya, and previously served on the board of directors at Bank Administration Institute (BAI). She is a member of the Charlotte Symphony Orchestra Audience Relevance and Community Outreach Committee. She co-chairs the Generations@Truist business resource group, and previously co-chaired the Women@Truist business resource group. Graziano earned her bachelor’s degree in health and human performance from the University of Florida and a master’s degree in human resources management from Rollins College.

In alignment with the Truist purpose to inspire and build better lives and communities, Graziano’s personal purpose is to listen to learn, live authentically in the moment, and pay it forward.

Kevin Howard is the leader of digital marketing strategy and innovation at the top digital financial services company, Ally, bringing forward thinking to solve complex marketing challenges now and for the future as the advertising landscape evolves. With over 25 years of experience, he is well versed in data, adtech/martech, and organizational structure with an eye on creativity. Kevin is currently responsible for building complete in-house digital marketing capabilities focused on Programmatic/CTV Strategy & Activation, Social Activation, Advanced Analytics, and Audience Personalization.  He is also leading innovation efforts around GenAI for marketing.

As Principal Industry Strategist for Financial Services at Adobe, Arjun Sekhar helps shape and coordinate Adobe’s go-to-market for the global financial services vertical as well as works with Adobe’s largest financial services clients to help them understand and develop best-in-class digital marketing strategies across our cloud products. Prior to joining Adobe, Arjun spent more than 6 years at EY, where his last position was Senior Manager in their Wealth and Asset Management consulting practice.

Becca Weigman is the marketing lead for Accenture Song North America and brings extensive agency experience, ranging from work in retail, banking, health, and so forth, along with dynamic energy to her clients. Prior to joining Accenture, she was the owner and CEO of TM Advertising, the first and only woman-owned full service advertising agency in Dallas, Texas. There she also led TM to be named one of Ad Age’s “Best Places To Work” three years in a row. She has been honored with the “Changing of the Game” award by She Runs It (formerly Advertising Women of New York), “Change Agency” award from the Marcus Graham Project and “Women In Business” award from Dallas Business Journal. She hosted a TEDx talk in 2017 titled “Balance is Bullsh!t.” Outside of work, she is passionate about mentoring parents in the workforce, specifically young working mothers and women just beginning their careers.