The Forces Reshaping Marketing Leadership
The mandate for today’s CMO keeps expanding. Drive growth. Prove marketing’s business impact. Harness AI. Build cultural relevance. Strengthen the customer experience. And do it all while navigating increasingly complex organizations.
The FCS is excited to partner with Lippincott and Bloomberg Media for a presentation of their new research which suggests that marketing leaders understand where they need to go—but the conditions within their organizations can make getting there considerably harder.
Join us on Monday, October 26 for a free virtual event, CMO Outlook 2026, as we delve into this global study of more than 500 marketing leaders examining the competing forces shaping the CMO role.
David Mayer, Senior Partner and Director of Marketing & Customer Strategy at Lippincott, and Michelle Lynn, Global Head of Data/Insights at Bloomberg Media, will share findings from the research and explore what they mean for marketing leaders today.
The discussion will examine some of the most consequential tensions facing the profession:
- Balancing pressure for near-term performance with long-term brand building
- Driving growth while navigating organizational friction and competing priorities
- Demonstrating marketing’s contribution to enterprise value
- Investing in AI while building the capabilities and infrastructure required to use it effectively
- Creating the organizational alignment that allows marketing strategies to move from ambition to execution
Following the presentation, David and Michelle will interview senior marketing executives from leading financial brands about their own insights into the challenges that lie ahead.
In gratitude to our partners for this event, the FCS will donate $1,000 to a children’s charity of their choosing.
FREE REGISTRATION
This FCS virtual event is complimentary, but advance registration is required.
