Beyond Measurement: Building Marketing Influence to Drive Growth

Rose is Senior Partner, Head of Strategy, and a member of Lippincott’s management team. A steward of strategy at the firm for two decades, Rose partners with senior executives to build brands into strategic assets that cut through the clutter, connect on a human level, and drive business performance. Her work has focused on developing, launching, and sustaining comprehensive brand programs spanning positioning, naming, voice, messaging, architecture, portfolio management, employee engagement, governance, measurement, launch events, and ongoing brand activations.

She has successfully developed strategies and creative programs—and driven adoption across organizations—for clients spanning a range of industries, including 3M, Bombardier, Citi, CVS Health, GM, Memorial Sloan Kettering Cancer Center, Morgan Stanley, and more.

Over the past several years, Rose has also partnered with CMOs and their leadership teams to translate brand strategies into compelling, differentiated advertising campaigns and marketing efforts that drive business results.

Rose holds a B.S. in Economics with a concentration in marketing and a minor in psychology from The Wharton School of the University of Pennsylvania. When she’s not obsessing over brands, she can be found getting lost in a good novel, hiking, taking in a Broadway or comedy show, or keeping up with her two kids.

Michelle Lynn joined Bloomberg as Head of Global Data Science and Insight for the media organization. In this role, she oversees a team responsible for understanding and activating Bloomberg's audience. Michelle also leads the development of BloombergAiQ, Bloomberg's proprietary audience and content platform for insights and activation. Prior to that, Michelle was the Chief Insight Officer at Dentsu Aegis Network, where she oversaw research, insight and digital analytics while driving thought leadership and agency point of view on audiences and data strategy. The chief architect of many custom studies and research tools, Michelle’s talent is in leveraging data to help brands connect with consumers in a world of constant distraction. For Carat, she developed the Consumer Connection System (CCS), a suite of tools that offered a single source measurement of consumer’s interaction and engagement with a broad range of touchpoints. She also developed industry studies such as “Born to Be Wired” which was the first study to show that Millennials were spending more time with the Internet than TV, “Never Ending Friending,” a breakthrough study on social networking and the Momentum Effect, and was a key contributor to “New Shopper Journeys,” a groundbreaking global research collaboration with MSFT which sought to identify the most influential factors behind a consumer’s purchasing decisions across five retail verticals. Most recently Michelle created The Millennial Disconnect which encourages marketers to go beyond obvious millennial stereotypes to forge deeper connections with the largest living generational cohort. Michelle is recognized industry-wide as a leading consumer research expert winning Ad Age’s Media Maven award as well as the Advertising Research Foundation's Great Mind Award for Quality in Research.

Grace Reilly is a Managing Director at Blue Owl and Head of Global Client Marketing, leading the firm’s global client marketing strategy across its wealth and institutional businesses. She is responsible for translating business priorities into campaigns, content and experiences that elevate the Blue Owl brand, engage clients, and drive growth and fundraising globally. Before joining Blue Owl, Grace was a Director in Marketing at BlackRock. She previously held roles in Global Consumer Marketing at Citi. Grace received her BA in Political Science from Duke University.